You often see more store impact with a cardboard floor display. It stands out and can hold more products. When you pick between floor standing and countertop cardboard retail displays, you should match the display to your product’s weight. You also need to think about store space and your promotional goals. Cardboard retail displays are good for the environment. They break down quickly and are easy to recycle. Customization helps your brand get noticed and increase sales. Think about your store layout, budget, and what you need from a display when you compare them.
Cardboard retail displays use renewable resources and help cut waste.
Custom designs make your promotional products stand out.
Key Takeaways
Floor standing displays can hold big or heavy products. They help get people’s attention in busy parts of the store. Countertop displays are good for small and light items. They help people buy things quickly near the checkout. Use corrugated cardboard if you need something strong and long-lasting. Use chipboard if you only need a light display for a short time. Put displays where lots of people walk to help more people see and buy your products. Change your displays often so your store looks new and fun for shoppers.
Cardboard Retail Displays Overview
Types of Cardboard Displays
Stores use different cardboard retail displays. Each type shows products in its own way. Here are some types:
Floor standing displays stand on the floor. They hold lots of products. You see them in aisles.
Countertop displays sit on counters. They work for small or impulse items.
Pallet displays hold bulk products. You find them in warehouse clubs.
Dump bins hold loose items. Shoppers can grab things easily.
Sidekick displays attach to shelves or end caps. They help save space.
Trolley displays move around the store. They help with special promotions.
Pick the type that fits your product and store layout. Cardboard retail displays let you design and place products in creative ways.
Corrugated vs. Chipboard
When choosing cardboard displays, learn about corrugated and chipboard. Each material works best for certain products.
Corrugated cardboard has layers and a wavy middle. It is strong and absorbs shocks. Use it for heavy or fragile items. Corrugated displays last longer and can be used again. Add waterproofing if there might be moisture.
Chipboard is lighter and has no fluted core. It works for light products and short-term displays. Chipboard displays cost less and are easy to set up. They look nice and help you save money.
Feature | Corrugated Cardboard | Cardboard (Chipboard) |
|---|---|---|
Structure | Multi-layered with fluted core | Single or multi-layered, no fluted core |
Durability | Highly durable, shock-absorbing | Less durable, moderate strength |
Product Suitability | Heavy-duty, protective packaging | Lightweight, appearance-focused |
Applications | Shipping, long-term displays | Retail packaging, short-term displays |
Cost | Higher, reusable and sustainable | Lower, often single-use |
Pick the material that fits your needs. Cardboard retail displays help you choose between strength, cost, and looks for your store.
Floor Standing Cardboard Displays
Key Features
Floor displays stand by themselves on the store floor. Stores put them in busy spots to get shoppers’ attention. These displays use strong corrugated cardboard with two layers. This makes them strong enough for heavy things like bottles or cans. Some have metal bars or pipes under the shelves for more support. There are many styles, like weekend shelf displays for short sales and heavy-duty ones for longer use. Most floor displays have more than one shelf. The shelves can be flat or slanted to show products better. They are light, easy to put together, and you can recycle them. You can make them your own with bright colors and your brand logo.
Use Cases
You can find floor displays in lots of stores. They work well for snacks, drinks, chocolate, gum, makeup, pet stuff, and hats. Stores put them in busy aisles, near doors, or at the end of rows. They are good for new products or special sales. Floor displays can hold more items than countertop or end cap displays.
Pros and Cons
Aspect | Advantages | Disadvantages for Heavy Products |
|---|---|---|
They cost less to make and ship than plastic or metal displays | N/A | |
Manufacturing | They are fast and easy to make. You can change the design | N/A |
Assembly | You can put them together easily. You do not need many tools | N/A |
Weight & Transport | They are light and simple to move around | N/A |
Durability | Corrugated cardboard is strong and lasts through sales campaigns | Not good for very heavy things. They can bend if too much weight |
Weather Resistance | N/A | Not waterproof. They can bend if they get wet or pressed |
Environmental Impact | You can recycle them. They are good for the environment | N/A |
Tip: Use floor displays for heavy or big products, but do not put them in wet places. For lighter things, you can use end cap or countertop displays.
Cardboard Countertop Displays
Features of Cardboard Counter Display Stands
You often see cardboard countertop displays at checkout counters. These displays are small, so they fit in tight spots. They are light and easy to move around. You can set them up fast. Cardboard counter display stands help you keep small products neat. They also make items easy for shoppers to see. You can add bright colors, logos, and pictures to match your brand. Fun graphics on these displays catch people’s eyes. This can make shoppers buy things at the last minute. Many stores use pop-up display boxes for quick sales or holiday items. You can also use countertop display boxes for new things or special deals.
Tip: Put pop-up display boxes near the register. This helps people notice your products and buy them without planning.
Best Uses
Cardboard countertop displays work best for small or impulse-buy items. You can use them for candy, gum, snacks, lip balm, and makeup. They also hold small gadgets, jewelry, keychains, batteries, and phone chargers. These displays help you use your counter space well. You can move them to different places in your store to see what works. Many stores use countertop displays for new products or to show off best-sellers.
Cosmetics and lip balm
Toys and keychains
Batteries and earbuds
Hand lotion and sunscreen
Advantages and Limitations
You can pick chipboard or corrugated cardboard for countertop displays. Each one has its own good points.
Aspect | Chipboard | Corrugated Cardboard |
|---|---|---|
Cost | Costs more at first, but lasts longer | Costs less, good for short use |
Durability | Not as strong, best for light things | |
Weight Capacity | Holds heavier products | Only for lighter products |
Lifespan | Good for long-term use | Best for short promotions |
Eco-Friendly | Made from recycled fiber | Easy to recycle |
Chipboard countertop displays cost more at first, but they last longer and hold heavier things. Corrugated displays are cheaper and work well for short sales. Both types are good for the environment and easy to recycle. You can pick the material and look that fits your needs and budget.
Side-by-Side Comparison
Visual Impact
You want people to notice your products in the store. Floor displays help because they stand in open spots. Shoppers see them from all sides. You can put them near doors or in busy aisles. This makes your products easy to spot. Floor displays often use bright colors and big pictures. These designs help your brand stand out.
Countertop displays also help people see your products. They sit on counters where shoppers pay. This puts your items right at eye level. Shoppers can notice them while waiting to check out. Both display types catch attention. Floor displays work best for far-away views. Countertop displays are great for close-up looks.
Tip: Use both display types to make your brand strong in every part of your store.
Space and Placement
Think about your store’s layout before picking a display. Floor displays need more room, but you can move them anywhere. You often see them in the middle of aisles or near doors. This lets you put them where lots of people walk. You can change their spot if you want.
Countertop displays fit in small places. You can put them on counters or at checkout. They work well if your store does not have much space. You can move them around to try new spots.
Display Type | Typical Placement Areas | Space Needed |
|---|---|---|
Floor Displays | Entrances, central aisles, endcaps | Large floor area |
Countertop | Checkout counters, reception desks | Small surface |
Product Capacity
You want to show many products but not make the store crowded. Floor displays hold more things. They are good for big sales or heavy items. Some can carry 20 to 100 products, depending on size. You can use them for snacks, drinks, or holiday items.
Countertop displays hold fewer things. They are best for small, light items like candy or lip balm. Most hold 5 to 10 products. This makes them good for quick buys at the register.
Display Type | Product Capacity | Best For |
|---|---|---|
Floor Displays | 20 – 100 products | Large, heavy, or bulk items |
Countertop | 5 – 10 small products | Small, light, impulse items |
Customer Engagement
You want shoppers to look at and touch your products. Floor displays get attention from all sides. They invite people to look and shop. You can use them to show off new things or special deals. Their spot in busy areas helps people buy things without planning.
Counter displays sit right where people pay. This makes it easy for shoppers to grab something last minute. The close spot and easy reach help people pick up products. Bright colors and clear signs can help even more.
Note: Both display types help you connect with shoppers, but in different ways. Floor displays pull people in from far away. Counter displays help people make quick choices at the register.
Flexibility
You need displays that can change with your needs. Floor displays are flexible because you can move them around. You can use them for different sales or events. You can change their size, shape, and look to match your brand. They are easy to put together and take apart. You can use them again for new sales.
Countertop displays are even easier to move. You can put them anywhere with a flat spot. They are small and light, so you can move them during the day. You can use them for holiday sales or new products. Countertop displays come in many styles and materials. You can pick what fits your store best.
Tabletop displays are good for small spaces and events.
You can use them for new products or holiday sales.
You can move them to try different spots.
Both floor and counter displays are good for the environment because you can recycle them.
Tip: Change your displays often to keep them looking new and interesting for every sale.
Choosing the Right Display
Store Size and Layout
You need to look at your store’s size before picking a display. In a large store, floor standing displays work well. They fill open spaces and let you show off many products. These displays can increase product visibility by up to 50%. In a small store, countertop displays fit better. They use limited counter space and help you sell small items near the register. You can place countertop displays at checkout to boost impulse buys by 25%.
Floor Standing Displays | Countertop Displays | |
|---|---|---|
Placement | Aisles, entrances, open floor areas | Checkout counters, service desks |
Space Needed | Large floor area | Small counter space |
Product Suitability | Bulky, heavy, or many products | Small, light, or premium products |
Product Weight and Category
You must match the display to your product’s weight. Heavy or large items need floor standing displays with strong support. Lighter products, like candy or lip balm, fit well in countertop displays. Tell your display maker about your product’s weight. This helps them build a display that holds your items safely. Floor standing displays work best for snacks, drinks, and cosmetics. Countertop displays are great for small electronics, toys, and books.
Customer Flow
Think about how shoppers move through your store. Place floor standing displays in busy aisles or near the entrance. This strategic placement draws people in and guides them to your products. Countertop displays sit at checkout, where shoppers make last-minute choices. Both types turn high-traffic spots into selling zones.
“Displays are the ‘silent salespeople’ of the retail world. They have the power to change a customer’s entire path through a store.”
Practical Recommendations
Follow these steps to pick the right display:
Choose floor standing displays for big stores, heavy products, or when you want to promote brand awareness with bold graphics.
Use countertop displays for small stores, light products, or to encourage impulse buys at checkout.
Work with a display maker to get the right size and strength for your products.
Change your displays often to keep your store fresh and exciting.
Use displays as an effective way to promote new items, seasonal sales, or special events.
You can see real-world success with both types. A snack company tripled sales by using a mascot-shaped floor display near checkout. Gourmet chocolate bars in countertop displays saw a 200% sales jump. The right display helps you reach your goals and boost sales.
You can boost store impact by matching display type to your goals. Floor standing displays work best for heavy products and high visibility. Countertop displays help you promote impulse buys near checkout. Always consider product weight, store layout, and campaign duration.
Action Steps:
Pick floor displays for big items and bold promotions.
Use countertop displays for small products and quick sales.
Place displays in busy areas to attract shoppers.
Refresh displays often to keep interest high.
Tip: Choose display types and campaign timing that fit your marketing goals. This helps you increase sales and build brand value.
FAQ
What products work best with floor standing cardboard displays?
You can use floor standing displays for heavy or bulky items. Snacks, drinks, and large packs fit well. These displays hold more weight and grab attention in busy store areas.
How long do cardboard displays last in a store?
Most cardboard displays last for a few weeks to a few months. You can use corrugated displays for longer campaigns. Keep them dry and away from heavy impacts for best results.
Can you recycle both floor and countertop cardboard displays?
Yes! You can recycle both types. Cardboard displays break down easily. Place them in your store’s recycling bin after use. This helps reduce waste and supports the environment.
How do you choose between corrugated and chipboard displays?
Corrugated displays work best for heavy or fragile products.
Chipboard displays suit light items and short-term promotions.
Ask your supplier for advice based on your product’s weight and display needs.
