Choosing the right custom cardboard display stand is crucial for your product’s success. The display should perfectly fit your product size and be sturdy enough for daily use. It also needs to align with your brand identity. Custom cardboard display stands are an effective way to boost your store’s sales. Since most customers make purchasing decisions in-store, a well-designed cardboard floor display can increase sales by up to 35%. These displays attract attention and showcase your brand effectively, helping to engage customers. Select a design that is both practical and eco-friendly, ensuring it’s easy to set up. This not only makes your display more efficient but also demonstrates your commitment to the environment, ultimately helping your store perform better.
Key Takeaways
Pick cardboard display stands that match your product size. Make sure they hold the weight of your items. This keeps products safe and looking nice.
Put displays in busy places in the store. Good spots are entrances and checkout areas. This helps shoppers see them and can help sales go up.
Use custom graphics and bright colors on your displays. This helps your displays get noticed. It also makes your brand stronger.
Choose strong and eco-friendly materials like corrugated cardboard. This makes your displays last longer. It also shows you care about the environment.
Check how your displays change sales and customer interest. This helps you make your store’s marketing better. You can get better results this way.
Understand Your Retail Needs
Product Size & Weight
When you pick cardboard display stands for your store, start by looking at your products. Size matters. If you sell small items, you need stands with shelves that fit them perfectly. Large or heavy products need stronger stands. Some designs even use metal bars under shelves for extra support. You want your display to hold everything safely and look good. Custom cardboard display stands can be made to match your product’s shape and weight. This helps you avoid overcrowding, which can confuse shoppers and hurt sales. Always check with your manufacturer to make sure your display fits your needs.
Store Goals
Your store has its own goals. Maybe you want to boost sales, show off new products, or create a smooth shopping experience. Cardboard display stands help you reach these goals. Place displays in high-traffic spots like entryways, checkout zones, and aisle ends. These areas grab attention and encourage impulse buys. Use bright colors and clear messages to make your display stand out. Make sure your display matches your brand’s style. If you want to change things up, pick stands that are easy to move or update. Stores that measure how displays affect sales can keep improving and get better results.
Tip: Rotate your cardboard display stands to different high-traffic spots in your store. This keeps customers interested and can increase sales.
Customer Flow
Think about how people move through your store. Most shoppers enter, turn right, and walk around counter-clockwise. Place cardboard display stands along this path to catch their eye. Displays work like “speed bumps,” slowing shoppers down so they notice your products. Eye-level displays are great because people look there first. High-traffic spots, like near the entrance or checkout, are perfect for displays that drive impulse purchases. If your store has a free-flow layout, plan your display placement carefully so it doesn’t block aisles or confuse customers. Good placement helps shoppers find what they need and makes your store feel welcoming.
Display Types for Retail
Picking the right display types can really help your store. It can boost sales and get customers more interested. There are many choices, and each one works best in different ways. Let’s check out some popular cardboard display stands you might see in stores.
Floor Cardboard Display Stands
Floor cardboard display stands go right on the store floor. You often see them in open spots, near doors, or along main walkways. They stand tall and use bright pictures to get noticed. These stands are great for big product launches or special sales. They also work well when you want to show off a lot of items.
Advantages of floor cardboard display stands:
Your products get seen by more people.
These stands hold many things, so they’re good for busy spots.
They are light and easy to move around.
You can make them look special with colors and your logo.
Floor displays need more room than countertop stands.
They might not be good for small or light products.
Heavy things may need extra help, like metal bars.
Tip: Put floor cardboard display stands near doors or at aisle ends. This helps shoppers see them and buy things they didn’t plan to get.
Here’s a quick look at common floor display types and what they do:
Type of Display | Typical Applications and Characteristics |
|---|---|
Floor Displays and Stands | Sit on the floor, sometimes stay for a long time. Use big pictures to get attention. Good for new items and sales. |
Pallet Displays | Boxes on pallets for big sales or deals. Custom pictures help people remember your brand. |
Cardboard Cutout Standees | Life-sized cutouts that get noticed in aisles or shows. Sometimes hold products. |
End Cap Displays | At the end of aisles. Use bright colors and easy-to-grab items to sell more. |
Quarter Pallet Floor Displays (QP) | Take up a quarter of a pallet. Used for showing off products for a while. |
Floor cardboard display stands are best for things that need to be seen and need space. You might see them used for snacks, electronics, or holiday items during big sales.
Countertop Cardboard Display Stands
Countertop cardboard display stands sit on counters, shelves, or by the checkout. These stands are smaller and fit well in stores with not much space. They are good for things people grab quickly, like candy, gum, makeup, or small electronics.
Why choose countertop cardboard display stands?
Your products are easy to see where people pay.
These stands help people buy things while waiting.
They help shoppers remember your brand because they see it up close.
You can change them for special sales or new items.
They are simple to put together and move, which is good for busy stores.
Here’s a table showing popular countertop display types and what they do:
Type of Countertop Display | Typical Applications and Characteristics |
|---|---|
Keep products fresh longer. Go on shelves, aisle ends, or counters. Can be used as shipping boxes. Good for bigger items and displays with more than one level. | |
Pop-Up Display Boxes | Small, foldable boxes at registers or busy spots. Great for small, new, or holiday items. Save space in small stores. |
Cardboard Counter Display Stands | Hold business cards, brochures, or promo items. Good for brand awareness at checkout. Not for showing products because they are small. |
Countertop cardboard display stands help you use every bit of space in your store. You can put a retail display box by the register to get more last-minute sales. These stands are great for quick sales and showing off new things.
Point of Purchase Displays
Point of purchase displays, or POP displays, are made to get people to buy things quickly. You find these displays near the checkout, at aisle ends, or next to other products. They use bright colors, fun messages, and special deals to get attention.
How do point of purchase displays help your store?
They make shoppers add more to their carts.
POP displays use feelings like FOMO and rewards to help people decide fast.
Special deals and discounts make these displays work even better.
You can use deals like BOGO to sell more.
Putting products at eye level or near checkout helps people buy on impulse.
Common uses for point of purchase displays:
Showing off new or holiday products.
Promoting special deals or discounts.
Grouping products that go together.
Highlighting popular or top-rated items for social proof.
Note: Studies say 64% of shoppers buy things on impulse during normal shopping trips. Most of these buys happen in stores, especially at checkout.
You can make a special point of purchase display to match your brand and store. These displays work for snacks, beauty items, electronics accessories, and more. They help you sell more and make customers remember your store.
Here’s a quick list of what makes point of purchase displays so effective:
They turn checkout spots into places to sell more.
Good looks and cashier prompts help people buy on impulse.
Cool designs and digital signs get noticed.
QR codes and special deals help both in-store and online sales.
Teaching your staff to suggest items can make these displays even better.
Retail display boxes and point of purchase displays are important for any store. You can use them for sales, new items, or to show off bestsellers. When you pick the right cardboard display stands, you make shopping fun and help customers buy more and remember your brand.
Design & Branding
Custom Graphics
You want your display to stand out in a busy store. Custom graphics help you do that. When you use high-resolution printing, your display gets bright colors and sharp details. This makes your products look more exciting and helps shoppers notice them. Quality graphics show off your brand’s style and make your display look professional. You can add your logo, special fonts, and even fun shapes. Advanced printing also keeps your display looking good, even after many people touch it. If you want to add more, try custom headers, brochure pockets, or extra tiers. These features make your display more useful and help you share more about your products.
Custom graphics make your display unique.
High-quality images and bold colors grab attention.
Custom shapes and extra features add function and style.
Eye-Catching Colors
Colors do more than just look nice. They guide shoppers’ eyes and make your products pop. When you use eye-catching colors, you create a focal point that draws people in. Warm colors like red and orange can make shoppers feel excited. Cool colors like blue and green help build trust. If you use your brand’s colors, you help people remember you. Color contrasts also help highlight special products or deals. A visually appealing design uses color to create a path for the eyes, making it easy for shoppers to see what matters most.
Tip: Use color psychology to match your display with your product’s mood. Red can spark quick buys, while blue can make shoppers feel calm and safe.
Brand Messaging
Your display should tell your brand’s story. You can do this with clear messages, bold graphics, and smart placement. Place your display in busy spots like entrances or near the checkout. Use large fonts and simple words to share your message fast. Add calls to action, like “Try Me!” or “Limited-Time Offer,” to get shoppers to act. A custom display with your logo and colors helps people recognize your brand right away. You can also use interactive features like QR codes or product samples to make your display more fun.
Here’s a quick look at the latest trends in custom cardboard display stand design:
Trend | What It Means for You |
|---|---|
Sustainability | Eco-friendly materials for displays |
Interactivity | QR codes and digital features |
Modular Designs | Easy to adjust and move |
Hybrid Materials | Mix of cardboard and metal for strength |
Digital Printing | Fast, customizable graphics |
When you focus on attractive design, custom graphics, and strong brand messaging, you create eye-catching retail packaging that gets results. A visually appealing design not only draws shoppers in but also helps them remember your brand long after they leave the store.
Materials & Durability
Corrugated Cardboard
If you want a strong display box, use corrugated cardboard. This material is tough and lasts a long time. The wavy layer in the middle gives extra strength. It helps the display hold heavy things without breaking. You can choose double-wall or triple-wall for more support. Some displays have special coatings to keep out water. This makes them last even longer. For big or heavy items, ask for extra supports or a wider base. Good materials like corrugated cardboard help your display last through busy days. You do not need to buy new displays often, so you save money.
Tip: Check which way the flutes go in your display. Flutes going up and down help with heavy things. Flutes going sideways stop the display from sagging.
Eco-Friendly Options
You can help the earth and still get a good display box. Many stands use cardboard made from wood fibers that grow back. These are 100% recyclable and break down in compost. They do not add to pollution. Some displays have FSC certification, which means they follow strict green rules. Eco-friendly displays lower carbon emissions and cost less than metal or plastic. They are light, so shipping costs less. They fold up small, so you save space in your store. You can pick different designs, like ones that come apart or have water-resistant coatings. Using earth-friendly materials shows your customers you care.
Feature | Description | Benefit/Performance |
|---|---|---|
Material | Corrugated cardboard from wood fibers | Lightweight, strong, 100% recyclable and compostable |
Certification | FSC, EPR Germany, EPR France | Follows green rules |
Assembly | Easy to premium assembly options | Quick setup, saves time |
Material Strength | Standard, +15%, +30% (Pro Model) | Holds heavier products |
Extra Features | Modular, water-resistant, custom branding | Flexible and stands out |
Shipping & Assembly
You want a display box that is easy to move and set up. Corrugated cardboard displays are light, so shipping costs less. They come flat, so you can fit more in each shipment. This saves storage space in your store. Most displays snap together without tools. Your staff can set them up quickly. This is great for quick sales or holiday events. If you need to move your display, just fold it and carry it. Good materials mean your display will not break during shipping or setup. You get a display that looks nice, works well, and saves you time and money.
Budget & ROI
Cost Factors
When you plan your budget for custom cardboard display stands, you need to look at several things that affect the price. The type of display matters a lot. Countertop displays usually cost less than floor stands because they use less material. The size and weight of your products also play a big role. Heavier or larger items need stronger, bigger displays, which can raise costs. The number of products you want to show off will change the size and design, too.
Other things that change the price include:
The complexity of the design and how much you want to customize it.
The quality of the cardboard, like using corrugated or recycled materials.
The printing method, such as digital or screen printing.
How many displays you order at once. Bigger orders often mean lower prices per unit.
Extra features, like lighting or interactive parts, can add to the cost.
Shipping and how the displays are packed—flat or pre-assembled—also matter.
Here’s a quick look at typical price ranges:
Display Type | Typical Price Range (USD) | Notes on Cost Drivers |
|---|---|---|
Countertop Display | $5 – $50 | Depends on material and branding complexity |
Floor Stand (FSDU) | $30 – $200 | Larger size, material type |
Glorifier Display | $15 – $80 | May include lighting options |
Tester Tray | $8 – $30 | Insert materials affect price |
Inline Shelf POP | $0.5 – $8 | Simple materials like PET or stickers |
Window POP Props | $20 – $200 | Size and lighting change cost |
Longevity
You want your point of purchase displays to last as long as possible. Longer-lasting displays help you get more value for your money. If you use a display for just a few weeks, you only get a small return. But if your display stays strong and looks good for months or even years, you keep making more sales without buying new stands. Some displays, like the one used by Tieman’s Coffee, paid for themselves quickly and kept bringing in profits for years.
Modern cardboard displays can resist water, humidity, and even fire. Some have wheels or modular parts, so you can move or change them easily. Stronger materials and better designs mean your displays can hold more products and last longer. When you see your displays as investments, not just expenses, you focus on durability. This helps you boost sales and get a better return on your investment.
Measuring Impact
You need to know if your point of purchase displays work. There are several ways to measure their impact on retail sales and customer engagement. Here’s a table to help you track results:
Description | |
|---|---|
Impressions | Counts how often shoppers see the display using foot traffic tools. |
Conversion Rates | Shows what percent of shoppers buy after seeing the display. |
Customer Engagement | Measures how long people interact with the display. |
Sales Lift | Compares sales before and after you set up the display. |
In-store Analytics Tools | Gives real-time data on how shoppers use the display. |
Customer Feedback | Uses surveys or conversations to learn what shoppers think. |
A/B Testing | Tests different display styles or spots to find what works best. |
You can start by checking your sales numbers before and after you use a new display. Ask customers what they think, either in person or through a quick survey. Try moving your display or changing its design to see what gets the best results. When you use these methods, you can fine-tune your in-store marketing strategy and make sure your point of purchase displays help boost sales and support your retail goals.
Choosing the right cardboard display stands for your store starts with knowing your goals and understanding your customers. You want displays that fit your products, look great, and match your brand. Make sure your cardboard display stands are sturdy, easy to set up, and work well with your store layout. Talk with manufacturers to get custom cardboard display stands that highlight your products and boost sales. When you keep your cardboard display stands fresh and aligned with your store’s style, you create a shopping experience that customers remember. Smart choices lead to a store that stands out and sells more.
FAQ
How do I know which cardboard display stand fits my products?
You should measure your products first. Check the size and weight. Pick a stand that holds everything safely. Ask your manufacturer for help if you need a custom fit.
Can I use cardboard display stands for entryway displays?
Yes, you can use cardboard display stands in entryways. These stands grab attention as soon as shoppers walk in. Place them near the door to boost impulse buys and show off new products.
Are cardboard display stands easy to set up?
Most cardboard display stands come flat-packed. You can set them up without tools. Your staff can assemble them quickly. This saves time and helps you start selling faster.
How long do cardboard display stands last in a busy store?
High-quality cardboard display stands can last for months. If you choose strong materials, your stand will hold up during busy times. You can also move or update them as needed.
Can I recycle my old cardboard display stands?
You can recycle most cardboard display stands. Many use eco-friendly materials. Just break them down and put them in your recycling bin. This helps your store stay green.
