Corrugated displays help boost sales in stores by making products easy to see. When you put a cardboard floor display near the entrance or checkout, it grabs shoppers’ attention and helps them decide fast. Many people choose what to buy while in the store, so putting retail displays at eye level or in busy areas can make people buy things without planning. You can change corrugated displays often to fit new sales or seasons, which keeps your brand message new and your store looking lively.
Key Takeaways
Corrugated displays help people see products easily and grab their attention. This helps stores sell more things fast. These displays come in many shapes and sizes. They fit different products and places like counters, shelves, and floors. Putting displays at eye level or in busy spots helps people see products more. This makes people want to buy things without planning. Corrugated displays are good for the environment. They cost less than plastic or metal stands. They are also easy to move and change for new sales or seasons. Using strong branding and bright colors on displays helps people remember your products. It also makes shopping more fun.
Corrugated Displays Overview
Definition
You see corrugated displays in lots of stores. These displays use corrugated cardboard, which has layers. The board has two flat pieces and a wavy piece in the middle. This makes it much stronger than regular cardboard. Regular cardboard is just one flat piece. Corrugated cardboard can hold heavier things and works well in busy stores. Regular cardboard is good for light things like playing cards. Corrugated displays can hold bigger things, like bottles or cans. Using corrugated displays helps the environment. They are recyclable and often made from recycled stuff.
Key Features
You can pick from many shapes, sizes, and colors for your brand.
Corrugated displays cost less than metal or plastic stands.
They are easy to put together, so you set them up fast.
They are light, so you can move them easily.
They are strong enough to hold lots of products.
You can recycle them, which helps stores be green.
You use them for many things, like new products or holiday sales.
Main Types
You see different types of corrugated displays in stores. Each type is good for something special. The table below shows the most common types. It tells where you put them and what makes each one different.
Display Type | Typical Placement | Best For | Advantages |
|---|---|---|---|
Counter Display | On counters near cash registers | Small, quick-buy items (gum, hand creams) | Saves space, boosts impulse buys |
On or above shelves | Small food, electronics, medicine | Fits shelves, keeps products neat | |
On the store floor | Large products (shampoo, drinks) | Holds more, grabs attention | |
Pallet Display | On pallets in big stores | Bulk or heavy products | Easy to move, supports heavy loads |
Sidekick Display | On shelf sides or ends | Small items (chargers, candy) | Uses extra space, highlights extra products |
Endcap Display | At the end of aisles | Seasonal or new products | High visibility, great for promotions |
Tip: You can change corrugated displays for new sales or seasons. This keeps your store looking new and fun for shoppers.
Product Visibility
Placement Strategies
You can help more people see your products by putting corrugated displays in smart places. If you put displays where lots of people walk, more shoppers will notice your products. Stores use these ideas:
Put displays at eye level so people see them fast.
Place displays near the entrance or checkout where most shoppers go.
Use endcap displays at aisle ends to show new or seasonal items.
Try putting products side by side or stacked up to make them stand out.
Group similar products together to make a strong look.
These ways help guide shoppers and make shopping simple. Using your brand’s colors and logos on displays helps your products stand out. Stores often count how many people visit the display area and check sales before and after putting up the display. This helps you know what works best.
Tip: Moving your displays every few weeks keeps your store looking new and makes shoppers want to see different areas.
Attracting Attention
You want shoppers to see your products quickly. Corrugated displays help by using bright colors, cool shapes, and clear brand messages. If you use big graphics and large letters, people can spot your products from far away.
Pick designs and colors that match your brand and catch the eye.
Add messages about special deals or new products.
Choose shapes that look different from regular shelves, like towers or arches.
Stores check how well displays work by counting how many people stop or buy something. They also ask shoppers what they think or compare sales before and after using the display. Studies show point-of-purchase displays can give you almost five times more value for every dollar spent. This means a good display helps you get noticed and sell more.
Store-Within-a-Store Concept
You can make a small shop inside your store with corrugated displays. This is called the store-within-a-store idea. It gives shoppers a special spot to look at your products, like a pop-up shop.
Put several displays together to make a small branded space.
Use bright colors and fun shapes to make the area stand out.
Add things like QR codes or product demos to get shoppers interested.
These mini-stores help shoppers focus on your brand and products. If you make the area easy to find and different from the rest of the store, people will stop, look, and buy. Strong corrugated displays keep your brand looking good, even with lots of shoppers. Many stores see more sales because shoppers spend more time looking and often buy extra things.
Note: A store-within-a-store display can make shopping more fun, help people remember your brand, and boost sales.
Impulse Purchases
Point of Purchase Displays
You see point of purchase (POP) corrugated displays near checkout counters and busy store areas. These displays grab your attention in seconds. Bright colors, bold graphics, and neat product arrangements make you want to look closer. You often find snacks, small gadgets, or travel-size items on these displays. The design uses quick messages and fun images to make shopping memorable. You feel drawn to pick up something extra, even if you did not plan to buy it.
POP displays use visual cues and emotional triggers to encourage impulse buys.
Strategic placement in high-traffic spots increases the chance you will notice and buy.
Consistent branding builds trust and helps you remember the product.
Tip: When you see a POP display with your favorite brand, you feel more confident about trying something new.
Seasonal Promotions
Stores use corrugated displays to create excitement during holidays and special events. You notice these displays change with the seasons. For example, you see heart-shaped stands for Valentine’s Day or pumpkin-themed displays in the fall. These displays make you feel the urgency to buy before the season ends.
Seasonal displays match the time of year or cultural moments, making shopping feel special.
They turn parts of the store into themed events, which catch your eye and make you want to act fast.
Displays often use stories, colors, and even scents to connect with your emotions.
Stores launch these displays when demand is highest, so you feel the need to buy right away.
Flexible designs keep the store fresh and interesting, so you always find something new.
Note: Limited-time displays make you worry about missing out, so you often buy things quickly.
Maximizing Shelf Space
Corrugated displays help stores use every inch of shelf space. You see products stacked neatly or grouped together, making it easy to spot new items. These displays fit into small spaces, like shelf ends or checkout lanes. You find more choices in less space, which makes shopping faster and more fun.
Displays organize products so you can find what you want quickly.
They highlight new or special items, so you do not miss out.
Smart use of shelf space means you see more products and have more chances to buy.
Tip: When stores change displays often, you stay interested and keep coming back to see what is new.
Custom Retail Displays
Branding Options
You can use retail displays to show off your brand in many ways. When you choose colors, logos, and slogans that match your brand, shoppers remember your products. You can add your brand’s story or message to the display. This helps people trust your products. Many stores use retail displays to make their brand stand out from others. You can even add QR codes or social media links to connect with shoppers online.
Tip: Strong branding on your retail displays helps shoppers find your products quickly.
Graphic Design
You can use graphic design to make your retail displays look exciting. Bright colors, bold images, and large text catch the eye. You can show product pictures or use fun shapes to make displays more interesting. Good graphic design helps shoppers understand what you sell. You can also use graphics to show special deals or new items. When you use custom designs, you make your display unique and memorable.
Use big, clear fonts for easy reading.
Add photos or drawings of your products.
Choose colors that match your brand.
Flexibility
You can change retail displays to fit different products or seasons. Many displays come apart easily, so you can move or rebuild them fast. You can use the same display for new products by changing the graphics or layout. This saves money and keeps your store looking fresh. Flexible retail displays help you react quickly to trends or sales events.
Feature | Benefit |
|---|---|
Easy to move | Change store layout anytime |
Quick to update | Add new products or graphics |
Reusable | Use for many sales or seasons |
Note: Flexible retail displays help you keep up with what shoppers want.
Sustainability and Value
Eco-Friendly Materials
When you pick corrugated displays made from eco-friendly materials, you help the earth. Most corrugated displays use paperboard from trees and woodchips. Some also use recycled boxes and newspapers. These displays break down in nature and can be composted or recycled. You can recycle them many times. In 2022, more than 93% were recycled. Some displays use up to 95% old paper, which means less trash goes to landfills. Brands that use these displays show they care about the planet. Shoppers who care about the earth often like these brands and may pay more for products in green displays.
Material | Source/Composition | Sustainability Features | Recycling Rate (2022) | Environmental Impact Compared to Others |
|---|---|---|---|---|
Corrugated Paperboard | Trees, woodchips, recycled boxes, newspapers | Biodegradable, compostable, recyclable, low energy production | Over 93% | Low carbon footprint, fast decomposition |
Plastic Packaging | Petroleum-based polymers | Durable, low recycling rate, high pollution | About 9% | High landfill and ocean pollution |
Glass Packaging | Silica-based natural material | Moderate recycling rate, long decomposition time | About 31% | Heavier transport impact, slow decomposition |
Metal Packaging | Various metals | Strong, reusable, heavy, costly transport | N/A | Higher transport emissions and costs |
Tip: Using corrugated displays shows your customers you care about the planet.
Cost Benefits
Corrugated displays help you save money. They cost about 20% less than plastic or metal stands. You can put them together quickly, so you save time and work. They are light, so you can move them around your store easily. Shipping costs less because they pack flat and weigh less. If you want to change your store, you can move displays without extra help. Using corrugated packaging means lower costs, less waste, and easy recycling. You help your business and the earth at the same time.
Note: Corrugated displays fit your products well, so you use less material and keep items safe.
Agility in Merchandising
Corrugated displays help you stay flexible in your store. You can change your store for new products or sales in just a few minutes. Many displays have shelves you can move or parts you can change. You can show off seasonal items or test new products without big changes. Most displays come ready to use, so you set them up fast. If you want to try a new idea, you can move or swap displays easily. Over 65% of stores plan to use modular designs by 2025 because they help stores change fast. You keep your store fun and new for shoppers.
Use modular displays to change your store layout quickly.
Show off new or seasonal products with small, recyclable displays.
Test how products sell before making them permanent.
Support quick sales programs that come and go.
Tip: Corrugated displays help you follow trends and meet customer needs without spending too much.
You can help your store sell more by using corrugated displays. These displays make your products easy to see. They also make people want to buy things without planning. Corrugated displays help your brand look strong and special. Some brands, like Búho Cigars and Sunwarrior, sold more after using cool displays. Corrugated displays are easier to change than plastic or metal stands. They are also better for the earth. You can switch them fast for new sales or holidays. Stores that use these displays often grow over time and keep customers interested.
FAQ
What makes corrugated displays different from regular cardboard displays?
Corrugated displays use a special layered cardboard. This makes them stronger than regular cardboard. You can use them for heavier products. They also last longer in busy stores.
Can you recycle corrugated displays?
Yes, you can recycle most corrugated displays. Many stores collect them for recycling. Some displays use up to 95% recycled paper. You help the environment when you recycle these displays.
How do you set up a corrugated display?
You get easy instructions with each display. Most displays fold out or snap together. You do not need special tools. You can set up a display in minutes.
Are corrugated displays safe for food products?
Yes, many corrugated displays are safe for food. Manufacturers use food-safe inks and coatings. Always check the label or ask your supplier for safety details.
How long do corrugated displays last in a store?
Most displays last several weeks to a few months. You can use them for short-term sales or seasonal events. If you take care of them, they stay strong and look good.
