How to Personalize Cardboard Display Stands for Your Brand

Table of Contents

How to Personalize Cardboard Display Stands for Your Brand

You can change custom cardboard display stands for your brand. Pick things like size, shape, color, printing, finishes, materials, and features. This helps you make a display that shows off your products. The cardboard display market is getting bigger. Brands want cheap and cool displays that help people see their products. These displays also help brands talk to customers. More brands use green cardboard displays now. This helps your brand and helps the planet. You can use PDQ trays or cardboard floor display units. Customization helps you make displays people remember. This helps people know and remember your brand.

Key Takeaways

  • Pick the best size and shape for your display. Make sure it fits your products. It should catch shoppers’ eyes. Use your brand colors to make it look nice. Add special finishes to help people remember your brand. Put custom graphics and logos on your display. Use clear messages so people notice it. This can help you sell more. Choose strong, eco-friendly materials like corrugated cardboard. This helps your brand and the planet. Work with suppliers for design ideas and samples. They can help you put the display together easily. This will help you get the best display for your needs.

Size & Shape

Product Fit

You want people to notice your products. Custom cardboard display stands let you pick the best size and shape. This helps your items fit well and look tidy. When you use displays made for your products, you get:

  • A strong first look that grabs attention

  • Products placed up front so people see them easily

  • Simple designs that help shoppers focus

  • Matching logos and colors that build trust

  • Fun shapes and materials that make displays stand out

These things help your brand look professional. They also make your products more interesting to buyers. At Colorfulpack, to make the display stand right for your product, you can tell us your product size and the quantity on each shelf, we can make the correct size to fit your product perfectly.

Space Planning

Store space is important. You need to use it smartly. Cardboard display units come in many sizes. You can fit them in small or big spaces. You can pick displays with more than one level. There are over 50 shapes to choose from for better viewing. Good planning with cardboard displays can help your sales and brand get noticed.

Metric Description

Quantitative Result

Products at eye level (4.5 to 5.5 feet)

Get 35% more customer attention

Changing display layouts every 2-4 weeks

Can raise sales by up to 25%

Cross-merchandising complementary products

Raises average transaction value by 18-30%

You can also check foot traffic, how long people stay, and social media mentions. This helps you see how well your cardboard displays work.

Unique Shapes

You can pick from many types of cardboard displays. Some look like towers, cubes, or special shapes for your brand. This helps you make displays that fit your products and store. Unique shapes help your displays stand out from others. Creative cardboard display designs help people remember your brand. This can lead to more people seeing your brand and buying your products.

Tip: Try different shapes and sizes to find what works best. Many suppliers give free templates to help you start.

Colors & Finishes

cardboard display stand

Brand Colors

You can make your cardboard display stand out by using your brand colors. When you match the colors on your display to your logo and packaging, shoppers remember your brand more easily. Studies show that cooler colors like blue and green make people feel happy and comfortable while shopping. Warm colors, such as red and yellow, can make people feel anxious if used in the wrong place. You can use color to guide shoppers’ eyes to your products or special offers. Many brands use full-color printing to get bright, clear images on their cardboard displays. In fact, 67% of shoppers say they notice clear images more than product details or reviews.

Special Finishes

You can choose from many finishes for your cardboard display. Glossy finishes make colors look bright and shiny. Matte finishes give a soft, smooth look. Some displays have textured finishes that feel different when you touch them. These special finishes help your display look unique and high-quality. Premium UV digital printing makes your graphics pop and keeps them from fading. You can use these finishes to highlight certain parts of your display, like your logo or a new product.

Tip: Try using a glossy finish for your main message and a matte finish for the background. This helps important details stand out.

Consistency

Keeping your colors and finishes the same on all your cardboard displays builds trust with shoppers. When people see the same look in every store, they know your brand cares about quality. Consistent displays also help your brand look more real and honest. Research shows that 80% of shoppers value brands that look authentic. If you use the same colors and finishes on every cardboard display, you help shoppers remember your brand and feel good about buying from you.

Finish Type

Look & Feel

Best Use Case

Gloss

Bright, shiny

Promotions, logos

Matte

Soft, smooth

Backgrounds, text

Textured

Unique, tactile

Special features

Custom Graphics & Branding

Custom Graphics & Branding
Image Source: Colorfulpack

Custom graphics and branding make cardboard displays better for marketing. You can put your logo, art, and messages right on the display. This helps your products get noticed. It also makes your brand easy to remember. Custom designs show shoppers you care about quality and details.

Logos & Artwork

Your logo shows who you are. When you put it on your display, people know your products fast. You can use art that matches your brand style. Many brands use product pictures, patterns, or mascots to make displays pop.

Studies say logos and art on displays can raise sales by 35% in three months. Customers feel closer to brands with cool graphics. More people stop to look at your display. This means you have more chances to sell.

Tip: Use clear logos and good images. This makes your display look pro and helps people trust your brand.

Messaging

Words are important too. You can print short messages on your display to tell shoppers about your products. Use phrases like “New Arrival,” “Limited Time Offer,” or “Best Seller” to get attention. You can add your slogan or a call to action like “Try Me!” or “Pick Yours Today!”

A good message helps shoppers find your products and decide fast. Using the same style and tone makes your brand stronger. Research says matching graphics and messages can help keep 20% more customers.

Messaging Example

Purpose

“Save Now!”

Promote discounts

“Eco-Friendly Choice”

Highlight sustainability

“Shop the Collection”

Encourage exploration

Removable Headers

Removable headers give you more space for branding and deals. You can change them for new products, seasons, or events. This makes your display easy to update and saves money. You do not need to buy a new display each time.

Removable headers let you try different messages or art to see what works. Many brands use this to keep displays fun and new. You can add things like QR codes or small screens to headers. These can help raise sales by 25%.

Note: Removable headers help you keep up with trends and keep your branding strong all year.

Custom cardboard displays with good graphics and branding give you a big return. For every $1 you spend, you can get almost $5 back in sales. This shows why creative graphics, clear messages, and flexible features are important for your displays.

Materials & Sustainability

Materials & Sustainability

Corrugated Cardboard

You can pick from different materials for your display. Most brands use corrugated cardboard because it is strong and light. Standard corrugated cardboard is good for most displays. Premium corrugated cardboard uses microflutes. This gives a smoother look and better printing. The table below shows how they are different:

Metric / Property

Standard Corrugated Cardboard

Premium Corrugated Cardboard

Flute Thickness (mm)

~3.5–4.0

<1.0

Flutes per Linear Foot

39–43

120–130

Edge Crush Test (ECT)

26–32 lb/in

Lower, but strong design

Box Compression Test

200–400 lbs

Lower weight, display focus

Moisture Resistance

<30 g/m² over 60s

Similar or better with coating

Standard cardboard stands are strong enough for most products. Premium ones look smooth and show off high-quality graphics.

Eco-Friendly Options

You can help the earth by picking eco-friendly materials. Many suppliers have recycled cardboard or use sustainable sources. These choices attract shoppers who care about the planet. Using green materials shows your brand cares about the earth. This can help you keep loyal customers and make your brand look better. Many brands save money because recycled displays are lighter and cost less to ship. Buying in bulk can lower the price even more.

Tip: Find suppliers who use recycled or certified sustainable cardboard. This helps your brand look more eco-friendly.

Durability

You want your display to last during busy shopping days. Corrugated cardboard is tough and works well every day. Single wall types are good for light products and most stores. Double or triple wall types are stronger for heavy items. Premium microflute designs look smooth and are strong enough for most displays. Moisture-resistant coatings help your display last longer in humid stores.

A strong, eco-friendly cardboard display helps your brand and supports your marketing goals.

Features & Add-Ons

Shelves & Tiers

You can boost the power of your cardboard displays by adding shelves and tiers. These features help you show more products in a small space. Shelves keep items neat and easy to reach. Tiers let you display products at different heights, so shoppers see everything at a glance. Many point of sale displays use up to four tiers and eight shelves. This setup can hold up to 16 magazines or 32 pamphlets. The shelf angle, often set at 115 degrees, gives shoppers the best view. A shelf edge width of 1.5 inches keeps booklets from falling. You can see how these features stack up in the chart below:

Bar chart showing tiers, shelves, and capacity numbers of display stands

Some custom cardboard displays use six tiers and strong acrylic shelves. These displays can handle heavy use in busy stores. You get more versatility when you choose multi-tiered or custom countertop displays. This means you can show off many types of cardboard displays, from snacks to brochures.

Easy Assembly

You want your display ready fast. Most cardboard display units come with lightweight construction and simple instructions. You can set them up in minutes without tools. Many point of sale displays use fold-and-lock tabs. This design saves time and helps you avoid mistakes. You can move displays around your store as needed. Easy assembly means you spend less time setting up and more time selling.

Tip: Ask your supplier for displays with pre-folded parts. This makes setup even quicker.

Free Templates

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You do not have to start from scratch. Many suppliers offer free display box templates. These templates help you plan your custom designs and make sure your products fit. You can pick from many shapes and sizes. Some suppliers also give on-demand design support. This helps you create cardboard displays that match your brand. Free templates make it easy to try new ideas and test what works best.

Add-On Feature

Benefit

Shelves & Tiers

More product space

Easy Assembly

Fast setup, no tools needed

Free Templates

Quick design, less guesswork

Custom cardboard displays with the right features help you stand out and sell more. You can find the best options for your brand by exploring different add-ons.

Working with Suppliers

When you want to create custom cardboard display stands, working with the right supplier makes the process easier. Good suppliers help you turn your ideas into real displays that fit your brand. Here is how you can work with them step by step. At Colorfulpack, we offer professional support for every process of your order, from free template to shipping, you can always trust Colorfulpack.

Design Support

Most suppliers offer design support to help you get started. You can share your ideas, product sizes, and brand colors. The supplier’s design team will suggest shapes, sizes, and finishes that match your needs. They often use digital tools to show you what your display will look like. You can ask for changes until you are happy with the design.

Tip: Bring your logo, product photos, and any special requests to your first meeting. This helps the design team understand your vision.

Prototypes

Before you order a large batch, you should ask for a prototype. A prototype is a sample of your custom cardboard display stand. You can check the size, color, and strength. You can also see if your products fit well. If you need changes, tell your supplier. They will adjust the design and send a new sample if needed.

A prototype helps you avoid mistakes. It also shows you how to choose the right cardboard display for your products.

Order Process

Once you approve the prototype, you can place your order. The supplier will give you a timeline for production and delivery. You should ask about shipping, setup instructions, and payment terms. Most suppliers send updates as your order moves through each step.

Here is a simple order process:

  1. Share your design ideas and product details.

  2. Review digital mockups from the supplier.

  3. Approve or change the prototype.

  4. Place your order and confirm the timeline.

  5. Receive your custom cardboard display stands.

Note: Clear communication with your supplier helps you get the best results and meet your deadlines.

You can boost brand visibility with the right customization for your cardboard display stands. Choose colors, shapes, and features that match your goals. These displays help with product promotion and make your brand stand out in any store. Many suppliers offer easy ways to start. Explore your options and talk with experts to find the best display for your next project.

FAQ

How strong are custom cardboard display stands?

You can trust these stands to hold most products. Corrugated cardboard gives good support. Many stands use double walls for extra strength. Ask your supplier about weight limits for your display.

Can I recycle my cardboard display after use?

Yes! Most custom cardboard displays use recycled materials. You can place them in your regular recycling bin. This helps reduce waste and supports eco-friendly practices.

How long does it take to get a custom display made?

You usually get your display in 2 to 4 weeks. The time depends on design changes and order size. Ask your supplier for a timeline before you order.

What printing options can I choose for my display?

  • Full-color digital printing

  • Spot color printing

  • UV coating for extra shine

You can match your brand colors and add logos or photos. Your supplier can show you samples.

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Anna

Anna is Colorfulpack’s content creator specializing in the packaging industry, Such as paper packaging boxes, corrugated packaging, paper bags and cardboard display ect. With a focus on educating and inspiring packaging professionals, brands, and product developers, she creates content that breaks down trends, showcases innovations, and highlights how great packaging drives brand success.

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