
When you go into a store, you will see many kinds of display stands. Some examples are end-caps, free-standing displays, countertop displays, pallet displays, power wing displays, dump bins, and inline displays. Each display stand helps keep products neat and helps with visual merchandising. Studies say that more than 16% of in-store brand buys happen when brands use these display stands. The table below shows how display stands can help stores sell more in different areas:
|
Sector / Product Category |
Influence of In-Store Displays on Purchases |
|---|---|
|
Cosmetics & Personal Care |
68% |
|
Food & Beverage |
Up to 300% increase in sales |
|
Electronics |
35% increase in sales |
Tip: Think about your store’s layout, what you sell, and how customers move around. This will help you pick the best display stands for your store and make your products look better.
Key Takeaways
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Different display stands like floor, countertop, end cap, and specialty stands help keep products neat and catch shoppers’ attention. Putting displays in busy store spots and at eye level helps more people see the products and can help stores sell more. Using different kinds of display stands works for many product sizes and makes people want to buy things they did not plan to buy. Changing displays often for seasons or sales keeps the store looking new and fun. Interactive and creative displays make shopping more fun and can help people stay longer and buy more.
Floor-Standing Display Stands

Floor-standing display stands help shape your store’s layout. They guide how customers move around. These displays stand on the floor. They help you organize products and make them easy to see. This can help you sell more. There are different types of these stands. Each type has its own benefits.
Gondola Displays
Gondola displays are very common in stores. You can change their look to match your brand. You can add colors, logos, hooks, baskets, or dividers. There are wall gondolas, island gondolas, and end cap gondolas. Wall gondolas go along the walls and use up-and-down space. Island gondolas sit in the middle of aisles. Shoppers can reach products from both sides. End cap gondolas are at the end of aisles. They help show off special deals or holiday items.
You see gondola shelving in many stores. Supermarkets, bookstores, electronics shops, and toy stores use them. They are strong and keep products safe. They hold heavy or breakable things well. Gondola displays help you keep things neat and easy to find. They also help shoppers see products better. If you put popular items at eye level, people may buy them without planning to. Wire gondola shelving is good for loose or odd-shaped items. It lets people see and touch things like produce or toys.
Tip: Put gondola end displays near the entrance or checkout. This helps catch shoppers’ eyes and makes them buy more. Use bright colors and big signs to make your displays pop.
Pallet Displays

Pallet displays stand alone on the floor. You often see them in big stores or warehouse clubs. They can come already filled with products or flat for easy setup. You can move them with pallet jacks or forklifts. This makes it easy to change your store’s look. Pallet displays come in full, half, or quarter sizes. You can pick the right size for your products and space.
You can use pallet displays for many things. Electronics, food, beauty items, toys, and office supplies work well. They are good for things you can stack, like drinks or holiday goods. Pallet displays are both shipping boxes and store displays. This saves time and work. You can add special designs or skirts to make them stand out from far away.
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Put pallet displays where lots of people walk, like by the door, at aisle ends, or near the checkout.
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Use them for holiday sales, new products, or big packs.
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Stores like Costco put pallet displays near the entrance to sell more than regular shelves.
A study says 76% of buying choices happen in the store. This shows how important eye-catching floor displays are. Holiday pallet displays, like Valentine’s Day chocolate towers, make people want to buy quickly. Data shows 40% of shoppers buy more during holidays because of in-store deals.
Dump Bins
Dump bins, or bin box displays, are simple but work well. You use them for bulk items, clearance, or impulse buys. Dump bins can be made of cardboard, wire, or wood. You can change their size and shape to fit your products.
|
Cardboard Dump Bins |
Wire Dump Bins |
Wood Dump Bins |
|
|---|---|---|---|
|
Durability |
Good for short use; not for heavy things |
Very strong and last long |
Very tough; great for long-term use |
|
Cost |
Cheapest; good for big or short sales |
Costs more at first but can use again |
Most expensive; lasts a long time |
|
Product Visibility |
Good with custom prints |
Great because of open design |
Okay; sides are solid |
|
Branding Opportunities |
Easy to print and change |
Use clip-on signs or banners |
Can be painted or signed |
|
Environmental Impact |
Can be recycled and is eco-friendly |
Can use again and recycle metal |
Good if wood is from safe sources |
|
Assembly |
Fast and needs no tools |
Snaps together easily |
May need tools and more time |
|
Best Uses |
Sales, holidays, impulse buys |
Snacks, magazines, flexible displays |
Fancy, local, or natural products |
You see dump bins in busy spots, like by the checkout or entrance. They make products easy to see and grab. This makes people buy things they did not plan to. You can use bin box displays for candy, snacks, beauty items, school supplies, or sale goods. Putting similar things together in dump bins can help you sell more. Changing what’s in the bins keeps your store interesting and brings people back.
Note: In 2022, 64% of Americans spent more on impulse buys. Also, 76% of buying choices happen in the store. Putting bin box displays in the right place really matters.
Isle Units
Isle units, or island displays, stand alone in open store areas. These displays keep your products away from others. They put them where most people walk. This helps your products get noticed and sold.
You can use isle units for new, holiday, or high-profit products. They are good for fun items people buy on a whim. Putting isle units in busy spots makes products easy to reach and see. You can also use deals to make isle units work even better.
To get shoppers interested in isle units, try these ideas: 1. Put popular products at eye level. 2. Use endcaps and special displays for new or holiday items. 3. Put matching products together, like sunscreen with beach towels. 4. Change product spots for each season. 5. Use bright signs, matching colors, and enough space. 6. Try different spots and see what works best.
Display Cases
Display cases are safe floor displays for valuable or breakable things. You see them in fancy stores, like jewelry or electronics shops. Display cases use strong glass and good locks. This keeps products safe from stealing or breaking. They also keep dust and fingerprints away.
You can add LED lights to make products look better. Glass or clear fronts let people see items from all sides. Put display cases at eye level to get noticed. Display cases help you keep things neat and match your store’s style.
Fancy stores use glass cases, wood cases, and lighted towers for jewelry or special items. Counter showcase displays mix a sales counter with safe storage. This helps both workers and shoppers. Good lighting and smart placement make these displays work even better.
Tip: Use display cases for things like jewelry, watches, collectibles, or electronics. Put them near the front or in special spots to get attention and keep them safe.
Countertop and Tabletop Retail Displays

Countertop and tabletop retail displays help stores use small spaces well. These displays sit on counters, tables, or near the checkout. They show off small products and help people buy things on impulse. They also keep the store neat and tidy. Many stores use these displays to make waiting time useful for sales.
Countertop Display Units
Countertop displays work best near the register or checkout. You can use them for candy, gift cards, or small gadgets. These displays catch people’s eyes while they wait. Studies say 91% of shoppers buy on impulse each month. Putting countertop displays in busy spots helps you sell more and get shoppers interested. Acrylic and wooden units keep products at eye level and are easy to set up. Spinning racks and hanging clips let you show many things in a small space.
Tip: Put countertop displays where people stop, like at the checkout or fitting rooms. This turns waiting into a chance to buy something.
Display Trays
Display trays help you keep small items neat and easy to see. You can use them for jewelry, makeup, or tech accessories. These trays keep things tidy and easy to find. Acrylic risers and multi-level trays lift items up so they stand out. You can quickly change what’s in the trays for new seasons or products.
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Use display trays to group similar things together.
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Place trays on tables or counters so people can reach them.
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Try using trays with clear labels to help shoppers find what they want.
Display trays are also good for bulk or sale items. You can move them around to try different spots in the store.
Tabletop Displays
Tabletop displays let you show off products on tables or flat surfaces. You can use them for books, snacks, or small electronics. Modular designs let you change the setup fast. Tabletop displays often use risers or stands to bring products up higher. This helps shoppers notice them and can help you sell more.
Acrylic and wooden tabletop displays look clean and modern. You can use them for special sales or new products. Tabletop displays work well in boutiques, bookstores, and gift shops.
Glorifiers
Glorifiers are special stands that show off one main product. You often see glorifiers used for fancy things, like watches or high-tech items. These displays use lights, mirrors, or raised platforms to make products look great. Glorifiers help tell a story about the product and make it feel special.
You can put glorifiers on counters or tables near the entrance or checkout. They work well for limited-edition or new items. Glorifiers turn regular products into must-see items and make people want to look closer.
Note: Using countertop displays, trays, and glorifiers together makes your store look great. This can help you sell more and get people to buy on impulse.
End Cap and Inline Types of Retail Display
End Cap Displays
End cap displays sit at the ends of aisles in busy parts of your store. You use these retail displays to grab attention fast. Shoppers see them first when they walk by, so you can show off new products, seasonal items, or special deals. End cap displays work well for cross-merchandising. You can place related products together, like chips and salsa, to encourage bigger purchases.
Retail experts say that end cap displays can boost sales by up to 1197%, depending on where you put them. A table below shows how location affects sales:
|
Endcap Location |
Sales Uplift (%) |
Notes |
|---|---|---|
|
Rear endcaps |
416% |
Acts like a billboard, draws shoppers in |
|
Front endcaps |
346% |
Higher sales for items on the endcap |
You can use bold colors, big signs, and brand images to make your end cap displays stand out. Many stores, like Target, use creative pop setups to connect with shoppers and drive sales. Even though end cap displays take up only about 2% of shelf space, they can account for 30% of supermarket sales. This makes them a powerful point of purchase display.
Tip: Change your end cap displays often to match seasons or promotions. This keeps your store fresh and exciting.
Power Wing Displays
Power wing displays, also called sidekick displays, hang on the sides of end caps or shelving units. You use power wing displays to show small or impulse items, like snacks, batteries, or travel-size products. These retail displays save space and put products right in the shopper’s path.
You can move power wing displays easily. They work well for pop promotions and point-of-sale displays. Many stores use power wing displays near checkout lines or on busy aisles. You can fill them with best-sellers or new items to boost sales. Power wing displays help you test new products without taking up much room. You can also use them for clearance or seasonal goods.
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Place power wing displays at eye level for the best results.
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Use bright packaging and clear signs to catch attention.
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Try grouping related products in power wing displays to increase sales.
Power wing displays offer flexibility. You can change them quickly to match your marketing goals. They help you make the most of every inch in your retail space.
Inline Displays
Inline displays sit on shelves inside the aisles. These retail displays help you organize products by category. You use inline displays to make your brand stand out among many choices. Inline displays do not get as much foot traffic as end cap displays, but they still matter.
You can use shelf talkers, motion sensors, or interactive signs to make inline displays more engaging. These tools help your products stand out from the crowd. Inline displays work best for brands that want to compete in busy aisles. You can use them to share product info, show reviews, or highlight deals.
Note: Inline displays focus on helping shoppers find what they need. They support your overall retail strategy by keeping shelves neat and products easy to spot.
Specialty and Interactive Display Stands

Specialty and interactive display stands make shopping more fun. These displays use cool designs and technology. They help your store look different from others. You can use them to get customers interested and show off special products.
Mannequins
Mannequins are used to show clothes in stores. They let people see how outfits look on someone. Dressing mannequins in full outfits helps shoppers picture wearing them. Mannequins come in many shapes and sizes. This makes everyone feel welcome in the store. Stores with different mannequins get more visitors and sales. Mannequins do not talk, but they help sell clothes. They make people want to try new styles.
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They make clothing displays look better.
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You can use them to show new or seasonal outfits.
Banner Stands
Banner stands are simple to move and set up. You can use them for sales, events, or new products. Banner stands work well in busy places. They catch people’s eyes and share your message fast. You can change the pictures for each event. Banner stands help your store look the same everywhere. They work inside and outside, so they are very useful.
Tip: Put banner stands near doors or checkouts to show special deals or events.
Modular Displays
Modular displays are easy to change and move. You can make them bigger or smaller for your store. These displays are good if you need to change things often. You can add or take away shelves, hooks, or panels. Modular displays save money because you can use them again. They also help the planet by making less trash. Many stores use modular displays to keep things looking new.
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Modular displays are simple to put together and move.
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You can match them to your store’s colors and look.
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They fit both small and big spaces.
Interactive Retail Displays
Interactive retail displays use technology to get shoppers involved. You might see touch screens, smart mirrors, or digital signs. These displays let people learn about products or try things out. Interactive displays make shopping more fun and special. Studies show people stay longer and buy more when stores have these displays. You can also use them to get feedback and make your store better.
|
Technology |
How It Helps Shoppers |
Store Benefits |
|---|---|---|
|
Touch Screens |
Show info and reviews |
Gets people interested |
|
Smart Mirrors |
Try on clothes virtually |
Fewer returns, builds trust |
|
Digital Signage |
Shares deals and events |
Makes people stay longer |
Outdoor Displays
Outdoor displays help bring people into your store. You can use signs, banners, or pop displays to show deals or events. Good outdoor displays use bright colors and clear words. Put them where lots of people walk or drive. Outdoor displays work best when the message is short and easy to read. You can use them for special sales or events. These displays help more people come inside.
Note: Outdoor displays should look like your store inside for a smooth shopping trip.
Specialty and interactive floor displays make your store stand out. They help you connect with shoppers and sell more. Try using creative stands and fun technology to keep your store exciting.
Racks, Hooks, and Other Retail Fixtures
Shelving Units
Shelving units help you keep products in order. They make it easy for people to see what you sell. You can use shelving units for snacks or big appliances. Heavy-duty shelves are good for heavy things. You can move the shelves up or down for different items. Grouping products by type or brand helps shoppers find things fast. Shelving units are made from metal, wood, or plastic. These materials make them strong and nice to look at. Put expensive products at eye level to sell more. Shelving units also help your store stay clean and neat.
Tip: Put shelving units in busy spots to show off new or popular items.
Gridwall and Pegboard Racks
Gridwall and pegboard racks let you change your displays easily. You can use hooks, baskets, or shelves on these racks. They hold things like snacks, sunglasses, or jewelry. Grocery stores and gift shops use these racks a lot. You can move things around for new products or seasons. Gridwall racks let air move and help people see everything. Pegboard racks are great for hanging small items. Both racks help you use wall space and keep displays looking new.
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Gridwall racks are good for many kinds of products.
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Pegboard racks are easy to change for each season.
Hook-Type Displays
Hook-type displays let you hang things for easy grabbing. You can use them for keychains, tools, or snacks. Pegboard hooks are best for small things and quick changes. Slatwall hooks look nice and hold clothes or electronics. Gridwall hooks fit many items and let air flow through. Keep all hooks the same length for a tidy look. Always fill hooks so displays look full and nice.
|
Best For |
Key Benefit |
|
|---|---|---|
|
Pegboard |
Small packaged goods |
Easy to change and add new things |
|
Slatwall |
Apparel, electronics |
Looks nice and has many ways to add accessories |
|
Gridwall |
Mixed merchandise |
Easy to see and move things around |
|
Waterfall/Faceout |
Apparel, accessories |
Shows off items and makes displays interesting |
Spinning and Rotating Racks
Spinning and rotating racks let shoppers turn the display. This helps them see everything from all sides. You can use these racks for magazines, jewelry, or collectibles. Spinning racks save space by going up instead of out. Multi-level racks let you show lots of things in a small spot. People like to spin these racks and look at all the items. Some racks can lock to keep valuable things safe. You can add signs or logos to tell your store’s story. Spinning racks work well in bookstores, supermarkets, and hotels.
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Spinning racks help people see more products.
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Rotating racks are good for small or fast-selling items.
Display Trays
Display trays help you keep small things neat on shelves or counters. You can use trays for jewelry, makeup, or tech items. These trays make it easy for shoppers to reach what they want. Multi-level trays lift products up so people notice them. You can put similar things together in one tray to stay organized. Display trays are good for bulk items or special sales. You can move trays around to try new spots in the store. Display trays help your displays look fresh and nice.
Note: Using display trays with other shelves helps you use space well and sell more.
There are lots of retail display types you can pick from, like end cap displays, floor displays, countertop units, and specialty stands. Each display helps you show off your products and reach your store’s goals. Choose display stands that fit your products and store layout for the best results. Put displays in busy spots, keep aisles open, and use visual merchandising to tell a story. Try out different retail displays to find what works best for your customers and products.
Remember: Fun displays, like themed floor displays or interactive end cap displays, can help you sell more and make shopping more exciting.
FAQ
What is the best display stand for small products?
You should use countertop display units or display trays. These stands keep small items organized and easy to see. Place them near the checkout to boost impulse buys.
How often should you change your retail displays?
You should update displays every few weeks. Change them for new seasons, holidays, or sales. Fresh displays keep your store interesting and attract repeat customers.
Can you use more than one type of display stand in your store?
Yes! Mixing different display stands helps you show off many products. You can use floor stands for big items and countertop units for small goods. This makes your store look lively.
How do you choose the right display stand for your products?
Tip: Think about your product’s size, weight, and how customers shop. Heavy items need strong stands. Eye-catching displays work best for impulse buys.
Are interactive displays worth the investment?
Interactive displays can help you engage shoppers. They let people try products or learn more. Many stores see higher sales and longer visits when they use interactive displays.