Retail display stands are stands used to show products in stores. These stands help catch customers’ attention and promote items. They make products easy to see, so shoppers notice them. Studies say 69% of shoppers see these displays, which boosts sales. Stores with creative displays saw a 25% sales increase in 2022.
These stands also make shopping more enjoyable. They organize products nicely, so customers want to look around. For example, displays at the end of aisles can affect what people buy. These are some of the best tools for stores. Whether short-term or long-term, display stands grab attention and help sell products.
Key Takeaways
Retail display stands help increase sales by showing products clearly. Putting displays in busy areas can raise sales by up to 30%.
Well-organized displays make shopping easier. Neat products lower stress and make people shop longer.
Smart display placement leads to impulse buys. Endcap displays grab attention and encourage quick purchases.
Matching branding on displays improves brand recognition. Use your logo and colors to make shopping memorable.
Changing displays often keeps the store exciting. Update them every 2-4 weeks to keep customers interested and show new items.
Benefits of Retail Display Stands
Making Products Easy to See
Retail display stands help customers notice products quickly. When items are placed on good displays, they stand out more. Putting displays in busy areas can raise sales by 30%. For example, placing items near checkout lines ensures shoppers see them.
You can use data to find the best display spots. Watching how customers shop helps you decide where to put displays. This not only makes products easier to see but also increases sales.
Creating a Better Shopping Experience
Retail displays make shopping easier and more fun for customers. Neatly arranged products help shoppers find things faster. When stores are organized, customers feel less stressed and shop longer.
Displays at the end of aisles, called endcaps, work really well. They guide shoppers to certain items and encourage browsing. Studies show better display placement can raise store revenue by 11.15%. Picking the right display type and spot makes shopping smoother.
Encouraging Impulse Buys
Retail displays are great for getting customers to buy extra items. When displays are placed smartly, they catch attention and spark interest. Endcap displays are especially good at making people buy on impulse. Research shows these spots sell more than any other display area.
The more endcaps your store has, the more impulse buys happen. Using bright designs and putting items in easy-to-see places can change how customers shop and increase sales.
Supporting Branding and Promotions
Retail display stands help promote your brand and products. They do more than just show items. These stands let you connect with customers and leave a strong impression. With good designs, you can make your brand more visible and get better results.
How Retail Displays Boost Branding
Retail displays help your products stand out in busy stores. A nice-looking display catches eyes and gets shoppers interested in your brand. For example, using your logo and colors on displays helps people remember your brand. When they see these often, they link them to your products, making your brand stronger.
Tip: Always use the same logos, colors, and taglines on displays to create a clear brand image.
Measurable Benefits of Promotions
Retail displays mix storytelling with features that make people buy. They can show prices, highlight deals, or even adjust ads based on stock. This smart method lets you track how well your campaigns work, even for specific products.
Here’s a simple look at how retail displays help with branding and promotions:
Benefit | Description |
|---|---|
More Customer Attention | Displays grab attention and make people check out products. |
Better Brand Recognition | Good displays make products easy to notice, boosting brand awareness. |
Higher Sales | Smart displays help sell more by promoting items well. |
Strategies for Success
To make retail displays work best, focus on giving customers great experiences. Use creative designs that tell your brand’s story. Add fun features like QR codes or free samples to build stronger connections.
Make displays that customers will remember.
Use engaging designs to connect with shoppers.
Aim for results like higher sales, not just brand exposure.
Check how your displays perform to improve your plans. Learn from past campaigns to make better choices next time.
By using top-quality retail displays, you can promote products and grow your brand. These stands are great tools to reach customers and meet your goals.
Types of Retail Display Stands
Retail display stands come in different styles for various store needs. Picking the right one helps customers notice your products. Below are three popular types of display stands and their benefits.
Floor Displays
Floor displays stand on the store floor and hold many items. They are flexible and can show snacks, gadgets, or other products. These displays are placed in busy spots to grab attention and boost impulse buys.
Over 70% of stores use floor displays because they work well. They make products easy to see and can hold many items together. For example, a floor display with holiday items can attract shoppers looking for festive deals.
Tip: Put floor displays near entrances or checkout areas. This placement helps increase sales and improves shopping.
Countertop Displays
Countertop displays are small and sit on counters or tables. They are great for showing small items like candy, makeup, or accessories. These displays fit well near checkout areas for last-minute buys.
They are perfect for stores with little space and highlight products without clutter. For example, a countertop display with travel-size toiletries can catch the eye of busy shoppers.
Note: Keep countertop displays tidy and full. A messy display can turn customers away.
Endcap Displays
Endcap displays are at the ends of aisles and are easy to spot. They are great for showing new items, discounts, or popular products. Studies show endcaps make products more visible and engage shoppers.
Endcaps guide customers through the store and encourage exploring. For example, an endcap with a “Buy One, Get One Free” deal can grab attention and boost sales.
Pro Tip: Use bright colors and bold signs on endcaps. This makes them stand out and helps products get noticed.
By using these display types, you can make shopping more fun. Whether you pick floor, countertop, or endcap displays, match them to your store’s layout and customer needs.
Pegboard Displays
Pegboard displays are a flexible way to show products in stores. These stands have boards with holes for hooks, shelves, or baskets. They work well for small or light items like tools, accessories, or packaged goods.
These displays keep things neat and easy to find. Grouping similar items helps customers locate what they need faster. For example, a pegboard in a hardware store can organize screwdrivers, wrenches, and pliers neatly. This makes shopping easier for customers.
Tip: Place pegboard displays in busy areas for better visibility. Use hooks and shelves to highlight important products and catch attention.
Pegboard displays save space with their tall design. They hold many items without using much floor space. This makes them great for small stores or tight areas.
Specialty Fixtures (e.g., Rotating Stands, Custom Retail Displays)
Specialty fixtures like rotating stands and custom displays make stores look unique. These fixtures go beyond basic designs to create fun shopping experiences.
Rotating Stands
Rotating stands spin to grab shoppers’ attention. They are great for showing items like jewelry, sunglasses, or gadgets. The spinning feature lets customers see all sides of the display, making them interact more with products.
Pro Tip: Put rotating stands near entrances or checkout areas. This placement helps catch attention and increase impulse buys.
Custom Retail Displays
Custom displays match your store’s style and product needs. They can include special shapes, interactive features, or advanced tech like augmented reality (AR).
Here’s how custom displays help stores:
Conversion Rates: Brands like Clinique doubled sales with AR mirrors.
Sales Increases: Featured items sold 20-30% more, sometimes even higher.
Basket Size: AR mirrors made customers buy more, increasing basket size by 30%.
Dwell Time: Shoppers spent 3-5 times longer using AR displays.
Return on Investment (ROI): AR mirrors boosted sales and reduced returns, paying for themselves.
Custom displays also make stores stand out. Using your brand’s colors, logos, and messages creates a strong image. For example, a skincare brand could use screens to teach customers about products while showing off its identity.
Note: Specialty fixtures like AR mirrors are becoming popular. In 2022, 8% of stores used them, and 25% planned to add them soon.
Why Specialty Fixtures Matter
Specialty fixtures make shopping more exciting and fun. They keep customers in stores longer and make products more appealing. Whether you use rotating stands or custom displays, these fixtures help connect with shoppers and boost sales.
How to Choose the Right Retail Display Stand
Think About Your Store Layout
Your store’s layout is important when picking a retail display stand. A good layout helps customers move around easily and find items without trouble. Check your store’s aisles first. Make sure they are at least four feet wide for easy browsing. Clear views are also important. They let shoppers spot products quickly and enjoy their visit more.
Flexibility matters too. Pick stands that can change with seasons or trends. For example, modular stands can show holiday items during busy times. You can also use “speed bumps.” These are eye-catching displays placed to slow shoppers down. They make people notice special products and browse more.
Feature | What It Does |
|---|---|
Flexibility | Lets you adjust stands for seasonal or trending items. |
Aisle Space | Keeps aisles at least four feet wide for easy movement. |
Clear Views | Helps shoppers see and find products faster. |
Grouped Products | Puts related items together to encourage extra purchases. |
Speed Bumps | Slows shoppers with bold displays to boost interest. |
Match the Stand to Your Products
The products you sell should guide your display choice. Pegboard stands are great for small, light items like tools or packaged goods. They keep things neat and easy to grab. For bigger or heavier items, floor displays are better. They give strong support and make products stand out.
Countertop displays work well for small, high-profit items like candy or makeup. Place them near checkout areas for last-minute buys. Specialty stands, like rotating ones, are perfect for items like sunglasses or jewelry. Their spinning design makes shoppers interact with the products, which can lead to more sales.
Fit the Stand to Your Shoppers
Knowing your shoppers helps you pick the right display. Use demographic data to group customers by age, gender, or income. For example, fancy skincare displays may attract wealthier shoppers, while colorful toy displays appeal to families with kids.
Behavioral data looks at shopping habits. Check what customers buy often and design displays to match. For instance, if snacks sell well, an endcap with popular snacks can boost sales.
Psychographic data goes deeper into lifestyles and interests. A display of eco-friendly items might attract shoppers who care about the environment. Matching your displays to these details helps you connect with customers and improve their experience.
Demographic focus: Group shoppers by age, gender, or income.
Behavioral focus: Use shopping habits to plan displays.
Psychographic focus: Match displays to lifestyles and values.
Tip: Study your shoppers’ data. Create displays that meet their needs and grab their attention.
Factor in Durability and Material
Durability is important when picking a retail display stand. Strong stands keep products safe and secure. Common materials include metal, wood, and plastic. Metal is tough and lasts long, great for heavy items. Wood looks stylish and natural, perfect for boutique stores. Plastic is light and cheap, ideal for short-term use or seasonal sales.
Think about how much wear your display will face. Busy areas need stronger materials to handle frequent use. For example, metal works well in crowded electronics stores. Plastic might be better for quieter places like gift shops.
Tip: Check the weight limit of your stand. Overloading can cause damage or accidents.
Durability also affects cleaning and upkeep. Easy-to-clean materials save time. Glass displays look fancy but need regular cleaning to stay shiny. Picking the right material keeps your display useful and attractive for a long time.
Budget Considerations
Your budget matters when choosing a display stand. A cost-benefit plan helps you decide wisely. Understand the types of costs involved:
Cost Type | What It Means | Example/Effect |
|---|---|---|
Tangible Costs | Direct costs like buying the stand or setting it up. | Simple to plan for. |
Intangible Costs | Costs tied to how customers see your brand. | Hard to measure but important. |
Indirect Costs | Costs from changing store layouts or processes. | May add extra work for staff. |
Opportunity Costs | Benefits lost by picking one option over another. | Affects long-term profits. |
Hidden Costs | Risks like delays or rule-breaking issues. | Can lead to surprise expenses. |
Spending more on quality displays can save money later. Durable stands last longer and need fewer replacements. Good designs also help sell more products. For example, modular stands can adjust to seasonal trends without buying new ones.
Note: Balance cost with quality. Cheap stands may cost less now but could need repairs or replacements later.
By reviewing your budget and all costs, you can pick a stand that fits your needs without spending too much.
Tips for Maximizing the Effectiveness of Retail Display Stands
Smart Placement Inside the Store
Where you put your retail display stands matters a lot. Items placed at eye level are easier to notice and buy. Research shows 82% of shoppers decide what to buy in-store. Also, 62% make impulse purchases when displays are well-placed.
To improve placement, try using planograms. These tools help arrange products neatly and save space. For example, Kroger used planograms to move product sections. This change increased snack and drink sales by 15%. Walgreens also used planograms to highlight sale items, boosting sales by 20% during promotions.
Retailer | Strategy Used | Result |
|---|---|---|
Kroger | Moved product sections with planograms. | 15% sales increase. |
Walgreens | Showed sale items better using planograms. | 20% sales increase. |
Tip: Place displays near entrances, checkout lines, or busy areas. This grabs attention and encourages impulse buys.
Using Bright Designs and Colors
Bright designs and colors make displays stand out more. Colors catch attention fast and affect how people feel while shopping. For example, blue feels calm, and yellow feels cheerful. Picking the right colors can make shopping more enjoyable and keep customers in the store longer.
Creative displays mix colors, lighting, and layout to look great. This not only draws people in but also boosts sales. For example:
Bright colors can make sale items pop.
Warm lighting makes products feel cozy and inviting.
A tidy layout helps customers browse easily.
Pro Tip: Try different color mixes to see what your shoppers like best.
Adding Clear Signs and Branding
Clear signs on displays help shoppers and make their experience better. Good signs share details about products, deals, or directions. Studies show 34% of shoppers link sign quality to store quality. Also, 29% decide to buy based on sign information.
To make your signs work well:
Use big, easy-to-read letters.
Add your logo and brand colors to build recognition.
Highlight important info like discounts or product features.
Note: Great signs not only increase sales but also make your brand stronger.
By placing displays smartly, using bold designs, and adding clear signs, you can attract more shoppers and sell more products.
Keeping Displays Neat and Stocked
Keeping displays tidy and full is very important. Messy or empty displays can turn shoppers away and hurt sales. When items are arranged nicely, customers find what they need faster. This makes shopping easier and keeps them in the store longer.
Group similar products together to stay organized. For example, put all skincare items in one spot. Arrange them by type, like cleansers, moisturizers, and serums. Use clear labels to help shoppers find things quickly. Check displays often to keep them neat and stocked. Empty shelves can make your store look bad.
A full display makes the store feel inviting. Shoppers like seeing lots of choices. For instance, a candy display near the checkout can lead to quick buys.
Tip: Check and restock displays every day. This keeps them looking great for customers.
Changing Displays to Keep Things Fresh
Switching up displays often keeps your store interesting. If displays stay the same too long, shoppers might get bored. Changing them helps show new products and keeps customers curious.
Rotating displays is also great for seasonal items or sales. For example, show holiday items in December and school supplies in August. This keeps your store up-to-date and useful for shoppers.
Here’s why rotating displays helps:
Benefit | Description |
|---|---|
Stops shopper boredom | Keeps displays fresh so customers stay interested. |
Improves shopping experience | Makes shopping more fun and exciting. |
Boosts product focus | Highlights popular items to increase sales. |
Keeps store modern | Makes your store feel new and current. |
Tracks product success | Shows which items sell better in different spots. |
Changing displays also teaches you about customer likes. For example, if sunglasses sell better near the entrance than in the back, you can adjust your setup.
Pro Tip: Change displays every 2–4 weeks to keep shoppers engaged and boost sales.
Retail display stands are important for increasing sales and improving shopping. They help products stand out, make people buy on impulse, and build brand awareness. Research shows that well-planned displays can boost sales by 478%. For instance, a grocery store tripled quick buys with end-of-aisle displays. A clothing brand gained 5% more market share using seasonal setups. Picking the right stand and placing it smartly makes a big difference. Spending on good displays brings in more customers, raises sales, and makes your store unforgettable.
FAQ
Where should you put retail display stands?
Place them by store entrances, checkout areas, or busy spots. These locations catch attention and lead to quick buys. Endcaps and aisle corners are also great for showing deals or new items.
How often should retail displays be changed?
Change displays every 2–4 weeks to keep things exciting. Update them for holidays, new products, or special sales. This keeps shoppers interested and coming back.
What materials work best for strong retail display stands?
Metal, wood, and sturdy plastic are good options. Metal is strong for heavy products, wood looks fancy, and plastic is great for light or short-term displays. Pick materials based on your store’s needs.
How do you check if a retail display works?
Look at sales numbers, customer interest, and foot traffic nearby. Use tools like sales reports or heatmaps to see how well it’s doing. Compare results before and after setting up the display.
Can small stores use retail displays to compete with big ones?
Yes! Smart displays can make your products stand out. Use creative designs, clear signs, and good placement to attract shoppers. Even small stores can create fun shopping experiences with great displays.
