Endcap displays change your store by making products easier to see. They help stores sell more and get customers interested. You notice this in regular stores every day. For example, only about 2% of supermarket items are on endcap displays. But these displays help with almost 30% of all sales.
Endcap Display Data | Statistic |
|---|---|
Items on end cap displays | ~2% of store products |
Sales influenced by endcaps | ~30% of total sales |
Endcap display units, like a cardboard floor display, are placed at the ends of aisles or main walkways. They are put in busy parts of stores. This makes them important for store success. You make shopping better, help people remember brands, and show products better than regular shelves. Endcap displays work better than other fixtures because they catch people’s eyes. They help turn looking into buying. This makes them a key part of shopping in stores today.
Key Takeaways
Endcap displays help people see products easily. This makes it more likely for shoppers to notice them. It can help stores sell more and make more money.
Stores use endcap displays to sell things faster. They show off popular or seasonal items in busy spots. This helps stores earn more profit.
Endcap displays make people want to buy things they did not plan to buy. They do this by looking nice, having special deals, and fun features.
These displays use the ends of aisles well. They give extra space for products without making the store messy.
Digital endcap displays show moving pictures and can be changed fast. This makes shopping more exciting and lets stores update deals quickly.
Endcap Display Benefits
Visibility
You want people to notice your products in a busy store. Endcap displays help you show off certain items. They make products easier to see. When you put things at the end of aisles, shoppers walk right by them. It is hard for anyone to miss these displays. Studies say endcap displays can make products 93% more visible. This spot is like a stage for your items. It grabs attention and shows what is important. Good retail displays help customers spot new products, deals, or holiday items. This works better than putting things on normal shelves. It helps you sell more and makes your products stand out.
Sales Impact
Endcap displays do more than just look nice. They help you sell more products. Research shows that items on endcap displays can sell up to eight times faster. Unique Snacks sold 25% more in one year. They made $150,000 extra profit. Coborn’s got a 39% sales jump in five months with special signs.
Case Study Name | Sales Increase | Time Period | Additional Outcome |
|---|---|---|---|
Unique Snacks | 25% | 1 year | $150,000 added profit |
Coborn’s/Crav’n Brand | 39% | 5 months | Custom branded signage used |
You can see that good displays help you sell more and sell faster. On average, endcap displays in grocery stores give a 32% sales boost. The chart below shows how different display ideas can change sales:
Customer Engagement
Endcap displays help you connect with shoppers. When you use these displays at aisle ends, you make shopping more fun. These displays tell a story and show off your brand. They make people want to check out your products. About 62% of grocery buys are impulse buys. Endcap displays are made to get people to buy things they did not plan to buy. You can use special displays for holidays or events. This makes shopping more exciting. Some stores add screens or sensors to get people to stay longer and interact more. When you focus on customer engagement, you sell more and get loyal shoppers. Good retail displays help you reach these goals and make your store a place people want to visit.
Space Utilization
Maximizing Retail Space
You want your store space to work well for you. Endcap displays use the ends of aisles. These spots get lots of shoppers from all sides. You can turn these busy areas into places that sell more. Studies show endcap displays can boost sales by half compared to regular shelves. You get more out of the same space.
Tip: Focus your endcap displays on one main idea or product group. This helps shoppers know what you are selling and keeps things neat.
Here are ways to use endcap displays better:
Put high-profit or impulse items at eye level to sell more.
Use digital displays to grab attention and get shoppers interested.
Group related products together so shopping is easier and baskets get bigger.
Keep displays full so space is not wasted and customers stay happy.
Use planograms to set up shelves and place products in smart spots.
Endcap displays help you show off seasonal or sale items. You can change displays fast to match new trends or events. This helps you keep up in busy retail stores.
Additional Storage
Endcap displays do more than show products. They give you extra space for storage without making the store look messy. You can put extra or bulk items at the bottom of the display. This keeps main shelves neat and makes sure popular items are always there.
Planograms help you set up products on endcaps. They tell you to put best-sellers at eye level and extra stock below. This keeps your store tidy and helps shoppers move easily. Good fixtures help customers find things fast and stop crowding in busy aisles.
Put endcap displays at aisle ends to catch eyes and use extra storage.
Arrange displays with colors and creative ideas to look nice.
Pick custom fixtures that match your store and help with changing products.
Add pop-up displays for short-term sales to keep things new and fun.
Endcap displays help you balance storage, looks, and shopper movement. You make your store work better and feel welcoming for everyone.
End Cap Promotions
Seasonal Campaigns
End cap promotions help you show off seasonal products. They make your store feel exciting and fun. When you set up end cap promotions for holidays, people notice them. You create a feeling that shoppers need to buy now. For example, Target uses “Pumpkin Spice Everything” end cap promotions. These displays have candles, snacks, and coffee creamers for fall. Shoppers see them and want to buy. Coca-Cola’s “Holiday Share a Coke” end cap promotions use festive bottles and gift sets. This makes buying feel special and happy. Doritos’ “Super Bowl Party Essentials” end cap promotions put chips, dips, and soda together. Big signs help shoppers find everything for game day.
Tip: Put your end cap promotions near store entrances or checkout counters. This helps more people see them and buy on impulse.
You can add QR codes or digital screens to your end cap promotions. These features get shoppers interested and make displays stand out. Using seasonal themes and good spots helps you sell more and connect with customers. End cap promotions are a cheap way to show new and seasonal products. They help you organize your store and highlight popular items.
Limited-Time Offers
End cap promotions are great for creating urgency. They help you sell more in a short time. You put limited-time offers on end cap displays in busy places. Shoppers see them quickly. Studies say products on end cap promotions sell faster than on regular shelves. You can change your end cap promotions fast to match new trends. This keeps your store fresh and fun.
Digital end cap promotions use changing content and updates. You can track how shoppers move and how long they look. This helps you know what works best. The data helps you improve your promotions and sell more. Point-of-purchase displays, like end cap promotions, make people buy things they did not plan. Surveys say 93% of shoppers buy something unplanned each visit, and 29% do this every week. Limited-time offers make shoppers feel they need to buy now. This leads to more quick buys and higher sales.
Promotion Type | Key Benefit | Example |
|---|---|---|
Seasonal Campaigns | Boosts impulse purchases | Pumpkin Spice, Holiday Coke |
Limited-Time Offers | Increases short-term sales | Flash sales, new launches |
End cap promotions help you change fast, get shoppers interested, and grow your sales during special times.
Strategically Placed End Cap Promotions
Shopper Flow
You can change how people walk in your store with end cap displays. These displays are at the ends of aisles where most shoppers walk by. When you use planograms, you help guide people through the store. This makes shopping easier for everyone. End cap displays do more than just show off products. They work like signs that grab attention and invite people to look around.
Note: If you put high-margin or sale items on end cap displays, you can turn busy spots into places that sell more.
End cap promotions work best where lots of people walk. You can use them to show off special deals or new things. This makes shoppers stop and look at what you have. It helps people buy things they did not plan to get. It also helps them find what they want faster. When you put end cap promotions in smart spots, you keep shoppers interested and moving smoothly through the store.
Product Discovery
End cap displays help people find new products in your store. You can use them to show off new or less-known items. When you put things on end cap promotions, they stand out more than on regular shelves. Studies say products on end cap displays can be seen by up to 93% more people. This means more shoppers notice these items, even if they were not looking for them.
Petco’s CEO says end cap displays are good for launching new products, not just for vendor deals. You can use this idea to get shoppers excited and willing to try new things. A study from the University of Indiana found that front end cap displays help sell more in each product group. Good end cap promotions make it easy for shoppers to find related or seasonal items. You help people find new favorites and sell more at the same time.
Use end cap displays to put related items together so they are easy to find.
Change end cap promotions often to keep your store fun and new.
Watch which displays get the most looks to make your store better.
End cap displays are a great way to help people find new products and keep them interested. When you use them in your store plan, you make your store feel busy and welcoming.
Digital Endcap Displays
Dynamic Content
Digital endcap displays can make shopping more fun. These displays use screens to show videos and moving pictures. They can also show things you can touch or interact with. When stores use these displays, shoppers notice them quickly. Videos on digital endcap displays help people remember ads much better than still signs. You can change what is shown right away to match new sales or products. Stores can get up to 20% more sales during special events with these displays.
Tip: Put digital endcap displays where lots of people walk. Make sure they are easy to see.
Digital endcap displays help you show off popular or seasonal items. You can add things like QR codes or touch screens to make shopping more interesting. Shoppers often buy things they did not plan when they see bright ads. About 62% of shoppers say digital displays made them buy something they did not expect. You can also count how many people look at your ads or use them. This helps you make your ads better.
Customization
You can change digital endcap displays to fit your store. Digital signs let you switch pictures, videos, and messages fast. You can make ads for different places, times, or even weather. This makes shopping feel special and just right for each person.
Stores use digital endcap displays to group items by season or brand. You can make ads for each product or event. For example, you can use holiday themes to get more attention. Digital signs can show things like how to use a product or recipes. This makes ads more helpful and fun.
Note: Changing your ads helps you stand out and keeps shoppers coming back.
With digital endcap displays, you save time and money because you do not need to print new signs. You can test different ads to see which ones work best. This helps you sell more and makes shopping better for everyone.
Brand Awareness
New Product Launches
Endcap displays help new products get noticed in stores. These displays are at the end of aisles where many people walk. This busy spot gives your new items more attention. You can put sampling stations or demo areas on endcap displays. Shoppers like to try things before they buy. This helps them trust your brand and feel sure about buying. Stores like Costco and Sephora use this idea to sell more and make loyal shoppers.
You can also put new products with best-sellers. This lets shoppers try something new while getting what they already like. Premium brands on endcap displays feel special and fancy. Using tall shelves makes new products easier to see. Adding touch screens can make displays more fun and interesting. These ideas help you show off new products and make your brand stronger in stores.
Visual Merchandising
Endcap displays help people remember your brand and ads. You can use bright colors, good lights, and neat setups to grab attention. These displays are great spots for your ads and brand messages. When you show special or limited items, shoppers get excited and want to buy fast. Putting products at eye level makes it easy for people to see and touch them.
Use pictures and props to tell a story and connect with shoppers.
Put items together by theme or sale to make shopping simple.
Keep displays neat with space between products for a clean look.
Add QR codes or screens to get tech-loving shoppers interested.
Change displays often to keep your store looking new and fun.
You can also use colors and customer reviews to build trust and show your brand’s style. Good visual merchandising on endcap displays helps you stand out in busy stores. This helps your ads work better and keeps shoppers thinking about your brand.
Best Practices
Design Tips
You want your endcap to stand out. Put your best-selling items at eye level. Use endcaps in busy spots to get more attention. This helps people buy things they did not plan. Make your display bright with bold graphics and clear prices. Show strong brand messages so shoppers remember you. Color is important. Adding color can help people know your brand better. Good lighting makes products look nicer and can help you sell more.
Tip: Group products in odd numbers, like three or five. This makes your display look balanced and interesting.
Keep your display neat and simple. Do not add too many things so shoppers do not feel crowded. Use fixtures you can change for new seasons or products. Always match your display with your brand story. This helps shoppers remember your store and trust you. Pick eco-friendly materials like recycled cardboard or bamboo. This helps the planet. Simple designs use less material and make less waste.
Performance Tracking
You need to know if your retail displays work well. Track important numbers to see how you are doing. Use this table to help you:
Metric | What It Shows | How to Measure |
|---|---|---|
Planogram Compliance Rate | Correct product placement | (Correct Placements / Planned) x 100 |
Sales Contribution from Endcaps | Sales from endcap products | (Endcap Sales / Total Sales) x 100 |
Sales per Square Foot | Space efficiency | Sales / Square Footage |
Customer Foot Traffic | Number of shoppers at the display | Sensors or manual counts |
Customer Engagement | Interaction and dwell time | Time spent, product handling |
ROI | Profit from the display | (Revenue – Cost) / Cost |
Modern tools help you see results right away. Bluetooth beacons and AI cameras count shoppers and check how long they stay. POS analytics show which displays help you sell more. Surveys tell you what shoppers like. When you track these numbers, you can make your displays better and get more sales.
End cap displays help you sell more and get shoppers interested. They make products easy to see and help people remember your brand. These displays can show products to almost twice as many shoppers. They also help stores sell about one-third more. End cap displays make shopping simple and get people to buy things they did not plan. If you want your store to do better, check your end cap displays often. Change them to match your brand and keep them looking new. Good end cap displays help your store stand out and keep customers coming back.
FAQ
What products work best on endcap displays?
High-margin items, seasonal things, and new products work best. Snacks and drinks do well on endcap displays. Promotional goods also get lots of attention. Pick products that stand out and make people want to buy fast.
How often should you update endcap displays?
Change endcap displays every two to four weeks. This keeps your store looking new and fun. Switching products helps you follow trends and show new deals.
Do digital endcap displays increase sales?
Digital endcap displays help you sell more. They use videos and touch screens to get shoppers interested. Real-time updates make displays exciting. Many stores see a 20% sales jump during special events.
Can you measure the success of an endcap display?
You can check sales, foot traffic, and how shoppers interact. Use sensors and POS data to track results. Planogram checks help you see if displays are set up right. Measuring often helps you make displays better and earn more money.
Are endcap displays expensive to install?
Some endcap displays are cheap, like cardboard ones. These cost less than permanent displays. Digital displays cost more but give you more options. Pick what fits your budget and what you want to do.
