FSDU Display
An FSDU (Free Standing Display Unit) display is a standalone retail fixture designed to promote and merchandise products in high-traffic areas. Made from materials like cardboard or corrugated board, it offers full branding, multiple shelving tiers, and easy placement anywhere in-store—ideal for boosting product visibility and driving impulse purchases.
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✅ Full Custom Branding – High-impact graphics and logos printed across the entire unit to maximize brand visibility.
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✅ Freestanding & Portable – No fixtures or tools required—place it anywhere in-store for flexible merchandising.
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✅ Multi-Tier Shelving – Designed with multiple shelves to showcase a variety of products at different eye levels.
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✅ Lightweight & Eco-Friendly – Made from recyclable corrugated cardboard for easy transport, setup, and disposal.
FSDU Display | Custom Free Standing Display Units for Retail Promotions
1. Product Overview
Our FSDU displays (Free Standing Display Units) are fully customizable, freestanding retail fixtures designed to maximize in-store visibility and boost impulse sales. Made from high-strength corrugated cardboard, these floor-standing displays offer an eco-friendly, lightweight, and cost-effective solution for showcasing a wide variety of products—from snacks and cosmetics to electronics accessories and health supplements.
Perfect for supermarkets, pharmacies, department stores, and trade shows, cardboard FSDU displays help brands create eye-catching promotional zones without the need for permanent shelving. With full-color branding, quick assembly, and flexible positioning, FSDUs are an essential tool for modern retail merchandising.
2. Key Selling Points
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✅ Fully Brandable
High-resolution CMYK or Pantone printing across the entire structure for impactful brand communication. -
✅ Freestanding & Flexible
No installation needed—place anywhere in-store, including aisle ends, entrances, or checkout areas. -
✅ Lightweight & Eco-Friendly
Made from recyclable corrugated cardboard—ideal for brands committed to sustainability. -
✅ Tool-Free Assembly
Ships flat and assembles in minutes—saves labor and speeds up store rollout. -
✅ Cost-Effective Alternative
Lower production, shipping, and storage costs compared to permanent metal or plastic fixtures.
3. Application Scenarios
FSDU displays are used across a wide range of retail environments:
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Supermarkets & Grocery Chains
Promote snack items, new product launches, or bundled offers in high-traffic zones. -
Pharmacies & Health Retailers
Display vitamins, supplements, skincare, or promotional health kits near store entrances. -
Beauty & Cosmetic Stores
Use for seasonal campaigns, gift sets, or limited-edition beauty collections. -
Electronics & Accessory Stores
Showcase headphones, chargers, or mobile accessories on branded FSDUs. -
Trade Shows & Exhibitions
Lightweight and portable—ideal for quick setup during temporary events and activations.
4. Solving Common Customer Pain Points
💬 What customers often tell us:
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“Our previous displays were hard to assemble and wasted time during promotions.”
✅ We design every FSDU to be tool-free and foldable, allowing your staff to set it up in under 2 minutes. -
“Shipping bulky displays is too expensive.”
✅ Our FSDUs are flat-packed to reduce volume, which significantly lowers freight and warehousing costs. -
“Plastic or metal displays aren’t eco-friendly and don’t fit our brand image.”
✅ We use recyclable, FSC-certified cardboard that aligns with sustainable branding values. -
“We want our display to stand out, not look generic.”
✅ We offer fully custom structures, unique die-cuts, and full-surface printing for a premium look.
5. Customization Options
Create a display that fits your product dimensions, store environment, and brand identity:
| Feature | Custom Options |
|---|---|
| Display Structure | 3-tier, 4-tier, 5-tier shelf design; curved, angled, stepped, or slanted styles |
| Materials | Corrugated cardboard (E-flute, B-flute), kraft or white board |
| Printing | Full CMYK, UV spot coating, Pantone color matching |
| Surface Finishing | Gloss/matte lamination, soft-touch film, foil stamping |
| Header/Topper | Custom die-cut header with branding and messaging |
| Shelf Accessories | Product stoppers, shelf lips, dividers, weight reinforcements |
| Interactive Add-ons | QR codes, NFC tags, mirrored backings, hanging pegs |
6. Technical Specifications
| Attribute | Description |
|---|---|
| Material | Corrugated cardboard |
| Load Capacity per Shelf | 3–8 kg (depending on design and reinforcement) |
| Shelf Tiers | Customizable (usually 3 to 5) |
| Dimensions | Typically 450–600mm W × 300–400mm D × 1400–1600mm H |
| Printing | CMYK offset, digital, UV, Pantone matching |
| MOQ | 100 units per SKU/design |
| Lead Time | 7–12 working days after final approval |
| Assembly Method | Flat-packed, tool-free assembly within 2–3 minutes |
7. Comparison Table: FSDU Display vs. Other Retail Displays
| Feature | Cardboard FSDU Display | Plastic Display Rack | Metal Display Rack |
|---|---|---|---|
| Weight | ✅ Lightweight | ⚠️ Medium | ❌ Heavy |
| Eco-Friendly | ✅ 100% recyclable | ❌ Non-biodegradable | ⚠️ Energy-intensive |
| Custom Branding | ✅ Full-surface print | ⚠️ Limited print area | ⚠️ Sticker branding |
| Cost Efficiency | ✅ Low-cost + low shipping | ❌ High manufacturing cost | ❌ High material + labor |
| Setup Time | ✅ Under 2 minutes | ⚠️ Moderate | ❌ Requires tools |
| Ideal Use | Promotions, pop-ups, FMCG | Long-term product displays | Permanent fixtures |
CCNB
One side coated and grey colour on another side, eco-friendly, fully recycled.
Corrugated
Normally glue with CCNB to make custom folding carton or cardboard display stand to make custom packaging stronger.
Super corrugated
Specially for heavy loading cardboard display stand, such as beverage, drink ect.
Metal Bar
Sometimes steel pipes is needed under each layer of the cardboard display rack so that they can bear a heavy loading weight, such as beverages.
Get your artwork files ready for submission by following our Artwork Guidelines and the details provided below. Need assistance with your artwork? We’re here to help! Take advantage of our free design support and mockups to ensure your final product matches your vision perfectly. Just reach out to our packaging experts!
Cut Lines
Indicate the exact path where the packaging will be cut to its final size. These lines are usually solid and are used to trim the material.
Fold Lines (Crease Lines)
Mark where the material will be folded. These lines are often dashed or dotted, guiding where the cardboard or paper will be bent to form the box.
Perforation Lines
These are dotted lines that define where small holes are punched into the material. Perforation lines allow for easy tearing, which is often used for coupons, product access points, or removable parts.
Bleed Area
This is the area extending beyond the cut lines where the artwork or design elements are placed to ensure that there are no white edges when the packaging is cut. Artwork is extended into the bleed area to avoid unwanted gaps in the final product.
Safety Margin
A buffer zone inside the cut lines where no critical text or artwork should be placed. This ensures that important elements aren't cut off during the trimming process.
Registration Marks
Small marks outside the cut lines used to help align the printing plates and ensure colors are printed accurately and consistently.
Get Your Custom Packaging Box Style
Check out our selection of curated retail packaging boxes to find the perfect solution for your business. no matter you need folding carton, rigid box or corrugated box style,you can get all different custom packaging boxes style from Colorfulpack. If you have any questions while browsing our custom box options, our team is ready to assist you.
Get a Quote
Show us the packaging box style you like and tell us the specifications of the custom packaging box you need, such as dimensions, quantity, color printing, surface finishing ect. it would be great if we can have your artwork to check and quote.
Dieline and Artwork
When quotation accepted, we will send you diecut line to prepare your artwork for your custom packaging,make sure the artwork is correct before printing. you can check our artwork guideline before creating your artwork.
Sample Production
After we get your sample payment and artwork, we will start to make your custom packaging box, normally it will take around 7business days to finish it, and we will send it you by express such as Fedex, UPS, DHL ect.
Bulk Order Production
When you get your custom packaging sample, you check the sample by yourself. we will proceed with bulk production when we have your confirmation. any modifications can be made before bulk production, you can tell us if any modifications at this stage.
Shipping
We will deliver your custom packaging boxes to the designated location, you can also ask your freight forwarder to pick up the goods from us.
Want to boost product visibility and drive retail sales effortlessly?
Let us help you design and produce a custom FSDU display that speaks your brand, stands out in-store, and delivers real results—quickly and sustainably.
